Tips on How to Use Pinterest Correctly for your Business

Have you been on Pinterest yet? Do you know how to use Pinterest correctly to help give your business better exposure? Here are some tips on how you can accomplish this. First before I begin I just want to say that there are more ways to increase exposure for your website, but these are the ones I have used so far with Pinterest that seem to work quite well.

Boards, Boards, and more Boards

I enjoy Pinterest even beyond just for promoting my online business. As Kyle has said and I have said in my blogs, people are visual by nature and this is why social networks like Pinterest and Instagram have done so well. People love to look at pictures and images.

However when I am on Pinterest looking for people to follow with hopes that they will follow me back, I sometimes notice that the boards they personally pin to are at the bottom of their Profile page and all of the shared boards are at the top. The shared boards are the ones with the 3-person icon in the top right corner (See Below). Shared boards are good but when I'm looking for someone to possibly follow me, I want to see what they like to pin and not what shared boards they have.

So I am always a little discouraged about having to scroll down through all of these shared boards just to get to the personal boards that I want to see. Now being that these people are probably not pinning for the purpose of promoting an online business, they probably do not know or care in what order their boards appear on their Profile page.

Here are three simple things that you can do to your Pinterest Profile page to help drive people to your boards with the pinnings from your business.

1.Come up with a short but informative message about what your business is all about and place that in your header next to your Profile Picture. See my example in the picture above. This is something you can always change, so you should experiment to see which heading delivers more traffic, follows, pins, and likes.

2.Always make sure you include your website home page url address.

3.Strategically place your boards on your page with the most important boards that you want to get the most exposure to on your top row. To do this you can click/hold/drag your board to where ever you want to place it on the page. NOTE: Sometimes during peak pinning hours you may have to move only a couple of boards and then refresh the screen so that it saves. But most times you do not have to do that.

Peak Pinning Times…What is that?

Every Social Network seems to have a particular time and day when they get the most traffic either in clicks and/or shares. The majority of the social networks like Facebook, Twitter and LinkedIn do well during the day but Pinterest is the one that does the best in the evening hours. Starting at around 3:00 PM and ending around 10:00 PM are the peak hours for Pinterest. NOTE: These times are based off of the East Coast U.S. time zone.

Though all of the social networks are always active, Pinterest is the most active during the late afternoon and into the night. This is when I do anything that has to do with Pinterest. I focus on the other social networks during the morning and daytime hours.

So those are my personal tips. If you have any you would like to share or have any comments, please leave them below. I must now get back to my blog for tomorrow on the semi-secret technologies of Google-X as well as my website content. Enjoy your evening………………….on Pinterest.