How Dean Heyward-DiLaurentis and I Worked on Branding

Tuesday, June 23 4:21 pm"So." I say opening my laptop. "You're here for branding?""That's the plan."Dean drops into the chair across from me like he owns the place.Honestly, that tracks.I open my notebook. "Okay. Let's start with something simple. When you hear the word branding, what comes to mind?"Dean doesn't even hesitate."Me."I stare at him. He stares back. The annoying thing:He is completely serious."That's not how branding works.""Isn't it?"I open my mouth and then close it again. Unfortu

How Garrett Graham and I Worked on PPC Advertising

Tuesday 23rd June - 8:33 amI'm sitting at my desk tapping my pen against my notebook.Waiting.And waiting.And waiting.Technically Garrett Graham and I were supposed to be discussing PPC advertising at 8:30.Technically.I glance at the clock again.8:34.Then 8:35.Then 8:36.At this point , I've already organised my notes , opened my laptop , checked my email twice , and questioned my life choices.Maybe he's running late .Maybe he got stuck somewhere.Wait - What if he forgot?I immediately regret that

How John Logan and I worked on my UGC Strategy

After surviving an entire afternoon of SEO planning with Hannah Wells, I thought the hardest part of my week was over. I was wrong.As I left our meeting, I accidentally bumped into someone waiting outside."You're John Logan, right?" I asked."Depends whos asking."Not exactly the answer I was expecting.I tried again."You're here for help with your UGC portfolio?""That's the plan.""Perfect. Follow me."Looking back, I should have prepared myself.Because while Hannah's solution to every problem invol

How Hannah Wells and I Worked on My SEO Strategy

At this point , I've officially gone from assigning the Off Campus characters marketing roles to imagining what would happen if they actually worked on my blog with me. Naturally, the first person I had to recruit was Hannah Wells.Unfortunately for me, Hannah takes SEO very seriously. I , on the other hand, tend to start my blogging process with a random idea and hope for the best.So, our first meeting probably wouldn't go smoothly."So , Wellsy. I have a blog post idea," I tell her."Great", Hann

Why I Use Fictional Characters in My Marketing Content

Source: Pennlytics InstagramIf you've read some of my content , you've probably noticed that I occasionally use fictional characters to explain marketing concepts. The inspiration came from a creative post by Pennlytics , where she matched marketing channels with characters from Off Campus . Instead of relying on technical definitions, Brooke Huckerby (founder of Pennlytics) used the personalities and character traits to make each concept easier to understand. As someone who loves both storytell

If Grace Ivers Worked in Audience Analysis, Here's What I Think She Would Prioritise

After writing about SEO, PPC advertising, branding, UGC, YouTube marketing, Instagram marketing, and the rest of the crew , there was one character I kept coming back to when thinking about audience analysis: Grace Ivers.Unlike some of the characters , Grace doesn't immediately make me think of flashy marketing campaigns , viral content , or big advertising budgets. Instead, she made me think about people. And honestly, that's what audience analysis is all about.When marketers talk about audienc

If Sabrina James Worked in Instagram Marketing, Here's What I Think She Would Prioritise

I wasn't planning on turning the Off Campus characters into a marketing department, yet here we are.After writing about Hannah and SEO, Garrett and PPC advertising , Dean and branding, Logan and UGC , and the rest of the crew, it only felt right to eventually get to Sabrina James.And honestly ? Out of everyone . Sabrina was probably one of the easiest characters to place.The second I started to think about Instagram marketing . Sabrina immediately came to mind.Not because she's obsessed with app

If Beau Maxwell Worked in YouTube Marketing, Here's What I Think He Would Prioritise

Oh look, Anisha isn't stopping with her Off Campus obsession anytime soon and is now creating marketing concepts based on the characters.Well- that's true.At this point, I've written about enough digital marketing topics that I figured , why not combine them with one of my favourite TV series? The reality is that I don't want my Wealthy Affiliate blog to sound like a textbook or , even worse a university lecture. There are already plenty of websites that explain marketing that way, and while tha

If Hunter Davenport Worked in Affiliate Marketing, Here's What I Think He Would Prioritise

It's not new now that I have recently been hyped- scratch that. Okay let me start from the top.It's not new now that I have recently have had a major unhealthy obsession with Off Campus- the new show on Amazon Prime and I fear it isn't going away anytime soon. I have been assigning different areas of digital marketing ideas to Off Campus characters, Hunter Davenport immediately stood out to me as someone who would work incredible in affiliate marketing.The reason isn't because he feels particula

If Tucker Worked in Community Marketing, Here's What I Think He Would Prioritise

As I've been working my way through assigning different areas of digital marketing to Off Campus characters, Tucker was surprisingly one of the easiest for me to place.While Garrett immediately felt like PPC advertisting and Hannah felt like SEO , Tucker would feel like community marketing. Not because he is the loudest person in the room, or the one constantly seeking attention. In fact, I think it's the opposite.One of the things I like about Tucker is that he feels dependable . He is the kind