OMG - Someone using my Business name within their Google search. what can I do?

Last Update: January 26, 2016

I just notice after after all my hard work over the past few months that another backpackers is piggy-backing off my business name to bump them selves higher in google... what can I do? Our hostel is

I love co-opertition and friendly competition... but not fiercely competitive... but this is I feel in bad taste... We are a small community of around 10,000 population untill we have our 'Kiwifruit Harvest season" and then we swell to another 15 - 20 K more backpacking travelers in search on work. We are a little guy with at most 56 beds and while they are expanding to 500+ beds... this is their new link...

Kiwi Corral Te Puke Backpackers Hostel

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AriefWibowo Premium
Differentiate from them and just keep focusing on your niche. Google love good contents. Keep writing.

Give better service. More personal service. Big company can't give that.
ConeyM Premium
There is a way out...check this link as it is very helpful.
When Business Names Confuse Consumers: The Basics of Trademark Law
Good luck!
Loes Premium
Use theirs? They have a hostel, it is nearby the Puke, and they are called Kiwi Corral, and you can book a bed as backpacker. I don't see anything wrong in it. Perhaps your businessname is to global? I guess you can't claim the name The Puke, neither can you claim the name Backpackers
MsMoneyHoney Premium
Yes, I agree with Loes. Your domain name is a keyword domain. You can still use that, but if your business name is actually different, I'd make sure that your actual business name is at the top of your site. Either that or purchase your business name domain, build it out a bit, and put a link to your keyword domain blog.
KatieMac Premium
No very ethical sorry I do not have the experience to give you a solution I take it they have done an article that picks up your traffic as when you click it takes you to a different url kiwi corral
TJamil Premium
I'm just wondering. I'm thinking as to whether it's possible to report this to Google and explain what has happened?