Avoid Trying to Create Viral Campaigns

Consumers and social media users are well-equipped to spot companies that try to manipulate or trick them. Most authentic campaigns tend to go viral. Viral campaigns must be accurate and reflect the company's culture.

You can't try to be funny about oil because people don't find oil funny. A campaign by an oil company about how they are trying to finance renewable energy or projects where they have had success in cleaning the environment might become viral.

It is vital to get to know your audience and relate to them where they are at and not try to force it. This way you will build trust and a following and showcase your brand and products in the best light. Aim to help and you can’t go wrong!

Conclusion

You can only gain trust and credibility by being loyal to your brand, engaging the right audience, and building loyalty from them.

Once you have mastered social media, you will be one step closer to your eCommerce Rubik's cube.

Here are some more tutorials to help you grow:

How to make content unique and build a brand.

How to set up a Facebook Business Page.

How to track website traffic using Google Analytics.

Lovely to see you here. Please leave a comment and a like.

Warm Regards,

Lily