Social Media Etiquette
Many companies post or create campaigns thinking that thousands of people will be involved. If you try to communicate a message that is relevant to thousands of people, it can lead to a campaign that isn't valuable for anyone.
The same applies to companies who want to make something viral, hoping to replicate the success of social media's most significant players. Social media is all about authenticity and honesty.
Respond to Negative Feedback Quickly
Social media can make you vulnerable. Customers are in control of their experience and can make it visible to others. If they have a harmful experience with your brand, they can either post it to your website or tag it to be visible to others.
The worst thing that could have happened in the past was the wrong word of mouth. Even the smallest customer who spends the least amount of money can now have a significant voice.
You need to be alert for every negative comment on social media and take appropriate action. Why? It is easy to understand.
88% of people check online before making a purchase. This means that 88% of people will search online for a store or brand before purchasing.
Although these statistics might sound alarming, it is just the way social media works. You must treat with respect all comments, no matter how negative they are. It is an opportunity to learn more about your customers and turn complaints into compliments.
That is also the reason that anyone shouldn't spread themselves too thin and do several social media platforms at once but build authority on one of them at a time if you are a solopreneur.
I have made that error and has not achieved the growth on social media as I wanted because I have been spreading myself too thin on way too many platforms.
Now I mainly focus FB and Instagram which is working fine.
Social media is for a reason "social" and as such the real human touch is needed for people to be interested in what you offer.
Roy