Is Social Media Good for Business?

According to Mick Griffin, the Chief Revenue Officer of Brand24, it doesn't matter if your business is a solopreneur or a small company owner. It is essential to be open to social media. It isn't just about generating leads, but it's about building trust.

Even small businesses should be aware that potential customers will look online to learn more about them. It's good to show potential customers that you care about the long-term, even if your followers are only 100 or you have ten Twitter tweets. You need to mainstream social media.

Social media allows customers to take control. This is one of the best aspects of it. The days of big-budget TV, radio, and newspaper advertising are gone. The buyers now have the power, and you must go where they are.

In the past, guessing was the only way to target or market to an audience. With social media, you have much more data and can segment your audience. You can, for example, publish an advertisement for 38-42 year-olds who earn a certain amount of income and live in a specific geographic area.

It is possible to target only those people who may be interested in your product. If you wonder when is the most appropriate time to create a brand account on social networking, this might be the right time.