Know Your Traffic Breakdown

You might want to use Google Analytics to track where visitors are coming from. A user can visit your site through a variety of channels, including organic search, referral clicks from social media, and email.

You can track where visitors are coming from to see which pages and marketing campaigns they have used, and how people found your site.

This tutorial will show you how to use Google Analytics to track website traffic. Let's get started...

What is the Point of Tracking Website Traffic Sources?

Knowing the source of your visitors is a huge benefit for marketers. Here are some reasons to track your traffic sources.

Find Out Your Visitors’ Location: Keeping track of traffic sources will help you identify the geographic location and channels your visitors use. This will allow you to better understand them and send targeted messages.

You can track different traffic sources to measure the effectiveness of your marketing campaigns

For best results, focus on channels: Once you have identified which channel brought the most visitors to your site, then you can concentrate more on that channel to achieve even greater results.

Get new topics for content: Different channels may be interested in certain topics. To discover new content ideas, you can check your traffic sources for each site.

Identify Where Traffic is Declining: This helps you identify which channel isn't performing well in attracting visitors and optimize it.