Acknowledge Complaints and Offer Solutions
Customers who complained about bad experiences didn't receive any response except for a brief apology.
ABC's social media strategy was simple. They would say, "We're sorry that you had that experience. Here's the best channel to help you solve it." They were ending these conversations by linking buyers, and customers were happy they had been acknowledged.
This means that you can address customers' problems on social media, significantly impacting the brand's image. If you show your prospects that you care and are interested in solving their problems, you can positively influence an awful experience. We all want to feel heard.
Learn how to handle negative comments on social media like a pro. Locate your customers in their natural environment. Social media management is no easy task.
Accept responsibility for the social media channels you create. You must respond quickly to any comments or questions that customers post about your brand.
You can make your life easier by posting three times per week, responding to all comments, and sticking to that plan. You should also make sure you sound human and interact with those who speak to you.
You must also be available to answer all questions if your system goes down or your product is not working correctly.
That is also the reason that anyone shouldn't spread themselves too thin and do several social media platforms at once but build authority on one of them at a time if you are a solopreneur.
I have made that error and has not achieved the growth on social media as I wanted because I have been spreading myself too thin on way too many platforms.
Now I mainly focus FB and Instagram which is working fine.
Social media is for a reason "social" and as such the real human touch is needed for people to be interested in what you offer.
Roy