How to use Facebook

By using 5% or less of your time on Facebook, how can you make Facebook work for you?

The best way to view Facebook is as a kind of megaphone for your website. Every time you make a change to your website, switch on the megaphone and tell people about that change.

Some of the changes you make could be:

• A new page article you have written
• A new review
• Some interesting information you found

Facebook is great for informing people of new activities happening on your website; and really, that’s as far as you should go with Facebook.

Make It Easy

When people come to your website for the first time they will take a look at what you’ve got and then either disappear into the sunset never to be seen again, or, keep coming back periodically to see if you have anything new.

For your website, the object is to make each visit as easy as possible. If returning visitors don’t know what changes you have made, they then have to work harder to find those changes by going through each tab, and I’m telling you now – they won’t do that!

If returning visitors don’t know what new activities have been happening on your website then their visits will get less and less as time goes by. Google ranks websites on several fronts, but for the sack of this tutorial we will only look at new traffic, return visits and visitor engagement (leaving comments, pages viewed and time spent on the site).

To test the effectiveness of Facebook for this experiment I am going to be concentrating on return visits and visitor engagement because it is the megaphone application idea that I am only using Facebook for.

However, you can pose the occasional question to your followers or update them with news about yourself such as "I am decorating my house all week so there won't be much happening on my website". Facebook is useful for this.