Hello and welcome to this 7 lessons tutorial.

This tutorial has a three pronged approach – first of all I will tell you about a 6 month experiment I am going to run in regards to the effectiveness of Facebook alongside a WA Boot Camp website.

Also, during this tutorial we will actually be setting up a live business Facebook page (with step-by-step instructions) which will be used as part of the experiment. And finally, by the end of this tutorial you will know how to use Facebook in conjunction with your own website(s).

As you go through this tutorial, if you would also like to set up your own business facebook page to see how well it works with your website I fully encouraged you to do so. I would also like to tell me what your results are over the next six months.

I am going to assume you know about Facebook and that you might already have a personal Facebook page.

My Loyalty

To give you an indication of where my loyalties are the most important aspect of your online business is your website, not Facebook or any other social media. Therefore to me, Facebook is only one of many tools at my disposal, and regardless of the clever bells & whistles that come with Facebook (and other sites) I am going to keep this simple.

With that in mind, my suggestion is that 95% of your time should be spent working on your own website and 5% of your time (or less) will be on Facebook.

Obviously, Facebook will want you to spend more time on their site and less time on your site as it improves their public exposure and makes them more money. Their usual convincer is that they are ‘helping’ you to get more traffic to your website – it doesn’t really work like that.

The more time you are away from your website, the more damage you are doing to it.

What’s your job?

Everything you do on your website and all of the work you do away from your website should be to increase new traffic and also to increase return visits to your website. Getting new traffic isn’t difficult, getting them to come back to your site is. That is where creating interesting, sometimes controversial, useful and honest articles comes into play – and that is also where Facebook comes in handy.

An Experiment

This isn’t just a tutorial, it’s also an experiment. I’m in a unique position where I can create this tutorial whilst at the same time do the experiment from scratch, and you too are now be part of that experiment – congratulation!

This is going to be a six month experiment starting today. I will post the progress results in a blog each month to use as evidence of the effectiveness of using Facebook alongside websites, so please hold your breath for those results as they come in. I encourage you to do the same with your website whether it is with your Boot Camp site or your niche site.

I am going to use my Boot Camp website as the guinea pig in this tutorial and experiment because it is new (only 3 months old), is pretty much completed.