Here are a few reasons why we should use email marketing:

"According to a study made by Gigaom and Extole, email is considered the best tactic for many companies to promote their products. The study is based on survey responses from 300 marketers in the U.S. The result shows that email is used regularly by 86% of repondents" (Tuca p.2).

"Also, according to data from Radicati, there are four billion email accounts worldwide and the number is estimated to increase to over 4.3 billion in 2016. Need more data? ExactTarget says that 95% of online consumers use email. And 91% of them use email at least daily" (Tuca p.2).

"...What is definite is that email marketing has not gone away and that if you want to see results--especially sales based results--then it is your number one best bet" (Horn p.1).

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