Myth 5: There is a the X-factor Day for Sending Emails

If you have done some research on email marketing you must have come across all types of theories regarding the best days to send emails. Some claim that the best day to send your emails is on Thursday specifically at 3pm. Why? There is no logical explanation for this because most people will open emails daily anyway.

Others argue Mondays and Tuesdays are the best days to push emails now that people are going to work but does it mean they will necessarily read all emails? The best day will depend on your tailor-made list and you should be guided by research and not theories that cannot be generalized for all customer segments.

Myth 6: Consistency in Email Message and Landing Page Doesn’t Matter

The worst thing you can do in contemporary marketing is leading your target audience up the garden path. Luring a customer with an attractive email message might increase open and click but you will be disappointed because this will not translate into high conversion.

Tonurture your leads treat them with integrity by following up what is on email with content or offers on the landing page. There must be a mutual relation between the email message and what is on the email landing page.