Myth 3: Unsubscribes signify failure

Assume there are two brands here; one has over 500,000 email subscribers while the other one has a leaner 91,000 subscribers. On the surface brand A will love to gloat over the numbers it has but you might be surprised to note these numbers are not even driving traffic.

Just because a subscriber unsubscribes should not be the end of your email marketing efforts. In fact this should be the time to reassess who is actually subscribing.

Most email subscribers do it at the spur of the moment and when they disengage means you are now focusing on a leaner list of interested subscribers. In fact some marketers will even unsubscribe users manually if they note consistent inactivity.

Myth 4: Email Marketing is Costly and will take all Your Time

This is a myth designed to discourage the ever busy marketer. Of course every marketer wants a strategy that works like clockwork but this mostly doesn’t happen. Email automation when done right will increase your ROI and the initial costs will not even be noticed.

By segmenting your campaigns and delivering personalized emails automatically you will save a lot of time and there and are tools to help you automate your email marketing campaign and enjoy more conversion.