5. A great article has clear subheadings

Subheadings are very important to convert a scanner into a reader. More subheadings mean you grab more attention. Terrific subheadings mean a better conversion.

Use your keyword phrase and use Google search for the best subheadings.

Start any article by writing a couple of subheadings first.

Example:

Title:Best buy mid century modern bedroom furniture NYC

SH1 : Antique Beds & Bedroom Sets

SH2 : Up to 60% off Modern Furniture (you might find some great coupons)

SH3 : Design ideas about Mid Century Bedroom

SH4 : Danish style.....