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11. A booming conclusion
How do you end the article? With the last argument? Don't! Always summarize.
End the article in a good way. Summarize the text. Revert to the problem, and use your keyword phrase again and offer a solution by adding a call to action.
What should the reader do? To order something? To share something? Subscribe? Read more articles?
Provide the appropriate link.
People want to surf. They don't want to stop. They want to click. Provide that opportunity.
Every webpage needs a purpose.