4. A great article has a catchy introduction.

Try to catch your audience attention by writing an all informed short intro.
An intro which briefly summarizes the entire article.
One piece of text that is almost always read, is the introduction
Put your reader at ease and show right away that you are the one who can help.

How? By briefly touch the problem with a short catchy story.

A story your reader can identify himself with.
Make a clear connection between your story and your article in the second paragraph and try to incorporate some of your keywords or the keyword phrase in both paragraphs.