Colors in marketing:

Blue = cool, calm, neutral, authority, loyalty, responsibility, safety, freedom, openness

The most common color is blue. The most popular ink for logos is a dark shade that exudes confidence and trust.

Yellow = positivism, optimism, zest for life, kindness, creativity, hard work, strength

It goes without saying that the yellow color occurs frequently in the travel industry to dream about sunny destinations and to enjoy life. It is a strong button color, but you better not use yellow in texts, given the illegibility on a white background.

Green = health, balance, peace, renewal, fertility, environmental

You see this color back in numerous sectors that are engaged in leisure, sport, the environment, health care and support.

Orange = festive, motion, heat, vitality

It is a strong color that brings cheerfulness forward. She is also very suitable to support information and to brighten graphics. A dark tint or the combination with a different color, can give a great effect.

Purple = expensive, unavailable, royal, dignity, modesty, quality, luxury, authenticity, spiritual awareness

Vacillating between decadence and authenticity is this color trend sensitive but still strong as a signal. You can dissociate it from other challengers in the market and your segment and oyu place yourself with this color as a singularity in the market. Its uniqueness makes this particular color suitable for a higher artistic audience.

Red = energy, virility, physical courage, rebellion, power, sex, power, passion, danger

You will encounter red often in the world of fast food. This color excites desire and strong boost in terms of speed and energy.
Red is also the perfect color to accentuate things.

To emphasize the sales or discounts that we praise our customers
When you want to display passion you use the red color.

Pink = innocence, gentleness, health, romance

An oversupply of pink for children, of course, only in toys for girls.
With princesses in mind and romances of young girls we see their Barbie doll idols appear in that color. We also see pink in typically feminine products, mainly to do with personal and intimate hygiene.

Supporting/ background colors

Brown = reliability, authenticity, steadfast, stable

When your niche has a direct relevance with the color brown, like chocolate, natural and wood, this color can be a real hit. Use in the other sectors no more then a little brown, combined with a powerful fresh color, such as yellow. Brown is often also for the less important parts in a document. For example, to give a frame with background or 'small print', brown could be a good choice.

White = innocence, purity

White stands for simplicity. A sterile impression. The ideal color for health care. Ensures the contrast with something that you want to place in the center, in the spotlight, as strong as possible. So choose for a neutral white background. It creates space and light and sometimes makes it cool but simultaneously refreshing and open. Plenty of white space in our documents ensures peace, for attention to what is important. If you want something happens, then dare to let irrelevant things away to make white give space.

Black = safety, security, coldness and oppression

A solid black background creates a class and stylish appearance. It expresses a glare from that just belongs in the supreme class and the art world. The inverse image you get by using white letters on a black surface, creates a striking eye-catcher, but don't overdo. Too much white text on a black background is indeed very tiring for our eyes to read. A black background also provides a good contrast to bring out bright and bold colors.
Black can be excellent combined, if you have to bring different styles in one document.

Grey = wisdom, reliability, luxury and thoroughness

Grey is a nice color to combine. It can be easily combined with multiple frivolous colors. Gray creates a formal look. In combination with blue ideal for sectors with conservative approach. Just think of the economy, technology and science, where robustness prevails over fickleness. Use some more gray in your documents instead of just black and it will get a more balanced expression with more solidity, without compromising in terms of worthy character.

Color code picker

Thank you for reading my Psychology of Colors tutorial.

I truly hope you have enjoyed and learned something from this.

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