Green

Characteristics and associations in the color green.
Green is obviously the color of nature and thanks to environmentalists and political parties the association with environmental and climate is natural.

Positive associations:
Health
Balance
Peace
Fruitful
Sportive
Environment
Modesty
Realistic

Negative associations:
Status
Love of Money
Conservative
Impressionable
Introvert
Slow
Hypersensitive
Quick hurt

Green and personal taste
People with a penchant for green to be seen in psychology as spirited people who love peace and order. They are seen as cautious people who prefer harmony and stability.
Examples of green in web design and logo

The associations with nature and the environment ensure that companies that want to present themselves as environmentally conscious green color often use to emphasize their profile, so it is not odd Greenpeace uses the color green.

The association with the term environment, peace, health, realistic and balance.

They use green in the header in the H2 tags, the site menu and the comments.

The association with the term environment, peace, health, realistic and balance.

Also the green logo of Oxfam is not surprisingly.

Tips for using green on your website
The color green is the soothing and balanced associations especially suitable for sites that deal with nature and the psyche. No color for the website of a price fighter, but for pages like to emphasize on the argumentation and the realistic tone.
The power of the color green is also his weakness, the internet is sometimes just important to quickly grab the attention of a visitor and the color green just does not fit there.