Purple

Characteristics and associations of the color purple.

Purple is the color of lavender and mysticism. The color is widely used in the gothic scene, people try to distinguish themselves with this color of the masses.

Positive associations:
Royal
Dignity
Spirituality
Quality
Modesty
Peaceable
Idealistic
Security

Negative associations:
Expensive
Penance
Goodbye
Passivity
Reality Loss
Superstition
Impressionable
Dependent

Purple and personal taste
In the personal character is purple for mysticism, humble and idealistic, people with a preference for the color purple are often difficult to fathom, rebel against materialism and interest in spiritual matters.

Examples of purple in web design and logo

The associations with security, quality and idealism make the color purple ideal for sites in the domain of insurance and education.

Almost any link page on spirituality is adorned with purple letters or a purple background too

Many sites about rest and meditation using the color purple.

Tips for using purple on your website

Because purple is not used very much on the usual websites, it is a color that can let your website stand out. The associations that people make unconsciously include things like quality and peacefulness.
Remember that the color purple is explicitly associated with "expensive", so if you want to project that the products on your website very are beneficial in the market than purple is just not the color that will match your website, use the color only if products and your target falls in the high price segment.