Red

Characteristics and associations with the color red
Red is a primary color that evokes pure emotions in the visitor. It will be because red is the color with the lowest frequency, first noticed by the visitor.

Positive associations:

Fertility
Cheap
Enthusiasm
Readiness to Fight
Determined
Brave
Sharp responsive
Love and passion

Negative associations:
Danger
Aggression
Dominance
Egocentrism
Violence
Vulnerability
Jealousy
Impulsiveness

Red and personal taste
Besides these general values can be traced in part back on (neuro) psychological and partly on culture typical causes, there are also the character logical differences between people.
For example, red stands for fear, it is the first observed color that acts globally as a signal color.

Red is the most physical of all colors, it accelerates the heart rate and increases blood pressure.
Red is an exciting color depending on the intensity reds can heat or oppress.

(You better not paint the bedroom of your ADHD child red:)

Examples of red in web design and logo

The association with the term Readiness to fight and sharp responsive.

The use of red on a website can actually be very useful by the primary associations in different ways. Companies often use red in an emphatic way when they want to present themselves at a low price. Is an intense color in this case red often emphatically used on the site such as on the website of the Media market.

The association with the term cheap, sharp responsive and determined

Tips for using red on your website
When you sell products on your website, consider first what the key selling points are of your products. Would you like to place particular emphasis on quality and service, do not use garish red colors on your website. If the price is your main argument, then use red.

Red is a primary color is also very suitable to draw attention to a portion of your web page. For example, on a temporary action that you want to highlight on your otherwise quiet website.
also to create a warm atmosphere it can be a great color to use, but go for the darker red shades and combine red and black lines in your background.

In addition, a red color is also very suitable for use on sports websites, because of its energetic association, also make it the correct alignment of tones. On the web page of a sports club with a red logo may be safely used bright red tones, but in a journalistic website that brings sports is a more businesslike tone expected.