Pink

Characteristics and associations of the color pink.

Pink is derived from the French word for rose and obviously used for girl babies. In addition, it is a color used as a symbol of homosexuality. Below the associations as described in the color psychology.

Positive associations:
Innocence
Softness
Health
Morals
Femininity
Lively
Sensual

Girlish
Flexibility

Negative associations:
Materialism
Uncertainty
Devoted
Predominant
Impatient
Deceptive
Unrealistic
Immature

Pink and personal taste
Generally, people with a preference for pink are emotional set, they often sacrifice themselves for others. Generally quite balanced and warm people as long as they are not restricted in their freedom.
Beautiful effects are often achieved by combining a more 'boyish' blue color and create a nice contrast.
Examples of pink in web design and logo

The association with the term innocence, health, moral and femininity

Another reason for the use of pink can be to emphasize a girlish aspect, undoubtedly the use of pink in the Barbie logo.

Tips for using pink on your website

On your website pink can be used to put accents to the matter, it's a color that strongly attracts attention.
Many symbolisms are hidden behind the color to pink, on the one hand very suitable for use on baby sites, sites about homosexuality or sites that want to explicitly position themselves as outsider. On the other hand you have to be very careful, because some people experience too much symbolism as generalizing and will be deterred.

Only use pink particularly to create an certain atmosphere or to make a statement, because the term functional pink is not very convincing.