Blue

Characteristics and associations in the color blue.
Blue is the color of water, the color of a cloudless sky. It is a color that is all around us present in nature and associated with, among other things, freedom and distance.

Positive associations:

Rest
Authority
Loyalty

Honesty
Responsibility
Openness
Self-control
Reality
Ambition

Negative associations:

Egocentric
Mistrustful
Economical
Rigid
Exacting
Fear
Eccentric
Impractical

Blue and personal taste:

In the personal character blue stands for creative, sensitive and open-minded. People who would rather not stand in the foreground and have a great sense of responsibility.
The color into blue often used to evoke a calm and fresh atmosphere, ideal to combine with grey and brown colors.

Examples of blue in web design and logo

The association with the term freedom and the color blue:

The association with the term openness:

Tips for using blue on your website:
If you want to exude confidence? Blue is the ideal color. It associate with freedom, ambition and realism also provide a good basis for your logo.
The flip side of this coin is that blue, through his associations, the most common color in branding and websites is. And when you choose the color blue, be sure you make a recognizable and distinctive style.