A headline should never just be slapped together at the last minute. If you are having difficulties, remember that it is not that difficult to create clickable headlines if you can modify what others have already done successfully. There are plenty of tools and resources to help you along the way. Don't be afraid to experiment a bit to find out how your particular audience responds to certain headlines.

TIP: Collect examples of great headlines in a headline swipe file. When you are looking for inspiration, go through your file and see if you can find one that you can adapt to suit your purposes.

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