So, how do you go about creating clickable headlines? All the best ones appear to share certain qualities. What do they have in common?

  1. Accurate and specific
    They state clearly and accurately what readers will find in the post.
    The following sensational headlines and ones that make exaggerated, over-the-top claims certainly are clickable, but the results are temporary and it is best to avoid these methods.
    • MAN'S HEAD EXPLODES IN BARBER'S CHAIR
    • THIS ONE WEIRD MOLD KILLS ALL GERMS
    • HE CHANGED HIS NAME FOR A HORRIBLE REASON. NOW HE'S TELLING US WHY.
    Never entice readers into clicking and then not deliver when it comes to the content. Rather over-deliver than under-deliver.
    You can always improve a headline by making it more accurate and specific.
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  2. Simple and direct
    You do not have to give every detail of your content in your title. Stick to the main reason for the post.

    Over complicated: HOW TO ORGANIZE YOUR CLOSET BY SORTING, SELLING AND THROWING AWAY CLOTHING
    Simple: 5 EASY STEPS TO ORGANIZING YOUR CLOSET

  3. Use active rather than passive voice
    Active voice is more immediate while passive voice creates distance between you and the reader.

    Passive: WAYS TO BECOME A BETTER WRITER
    Active: 10 WAYS TO IMPROVE YOUR WRITING SKILLS

  4. Use strong verbs and punchy adjectives

    Weak: HOW TO WRITE A HEADLINE
    Strong: 10 VALUABLE TIPS TO HELP YOU WRITE ENGAGING HEADLINES

    Weak: HOW TO WRITE HEADLINES FOR SOCIAL MEDIA
    Strong: HOW TO WRITE POWERFUL HEADLINES THAT CONQUER SOCIAL MEDIA

  5. Address the needs, problems and interests of your audience


    This is the most important point of all to remember when writing headlines. Keep an image of your typical user in front of you. You need to know how your audience speaks, what they need and want, how much they already know about what you are offering and how exposed they have been to similar products.

    For example, in the weight loss niche that is highly saturated, it is not enough just to say: LOSE WEIGHT NOW! Rather state exactly how they will benefit and how their lives will change by using your solution.

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SZev Premium
Thanks for creating this Erica - great stuff!
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Ericabried Premium
Thank you!
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KatieMac Premium
Great tutorial thank you seems there is always more to learn
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Ericabried Premium
It never stops!
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KatieMac Premium
your right about that least no one can say it is a boring job eh
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AlexEvans Premium Plus
Hi Erica thank you for creating and sharing this tutorial, very helpful. Much appreciated.
Alexander
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ConeyM Premium
Thanks for the tutorial. Great info to follow.
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Loes Premium
There is something not quite right with your training, it doesn't have a second page
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Ericabried Premium
Thanks Loes, will check it out now!
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Ericabried Premium
When I look all the pages are there! Page 1 is why important to search engines, Page 2 is why important to readers. What am I missing? My first tutorial so I'm a little nervous!
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Loes Premium
Yes, now it's working, it said by page 2 oeps this tutorial doesn't exist
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Loes Premium
Don't be nervous, we've got your back:))
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Ericabried Premium
Thanks so much Loes!
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