So, how do you go about creating clickable headlines? All the best ones appear to share certain qualities. What do they have in common?
- Accurate and specific
They state clearly and accurately what readers will find in the post.
The following sensational headlines and ones that make exaggerated, over-the-top claims certainly are clickable, but the results are temporary and it is best to avoid these methods.- MAN'S HEAD EXPLODES IN BARBER'S CHAIR
- THIS ONE WEIRD MOLD KILLS ALL GERMS
- HE CHANGED HIS NAME FOR A HORRIBLE REASON. NOW HE'S TELLING US WHY.
You can always improve a headline by making it more accurate and specific.
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30 DAYS TO MAKE AND SELL YOUR FIRST INSPIRATIONAL E-BOOK - Simple and direct
You do not have to give every detail of your content in your title. Stick to the main reason for the post.
Over complicated: HOW TO ORGANIZE YOUR CLOSET BY SORTING, SELLING AND THROWING AWAY CLOTHING
Simple: 5 EASY STEPS TO ORGANIZING YOUR CLOSET - Use active rather than passive voice
Active voice is more immediate while passive voice creates distance between you and the reader.
Passive: WAYS TO BECOME A BETTER WRITER
Active: 10 WAYS TO IMPROVE YOUR WRITING SKILLS - Use strong verbs and punchy adjectives
Weak: HOW TO WRITE A HEADLINE
Strong: 10 VALUABLE TIPS TO HELP YOU WRITE ENGAGING HEADLINES
Weak: HOW TO WRITE HEADLINES FOR SOCIAL MEDIA
Strong: HOW TO WRITE POWERFUL HEADLINES THAT CONQUER SOCIAL MEDIA - Address the needs, problems and interests of your audience
This is the most important point of all to remember when writing headlines. Keep an image of your typical user in front of you. You need to know how your audience speaks, what they need and want, how much they already know about what you are offering and how exposed they have been to similar products.
For example, in the weight loss niche that is highly saturated, it is not enough just to say: LOSE WEIGHT NOW! Rather state exactly how they will benefit and how their lives will change by using your solution.
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