When you write your headlines, it is important to remember how the search engines operate. Headlines are one of the most important SEO elements because they appear in browsers, SERPS (search engine results pages), and external websites.

Search engines need to be able to find your content, assess its importance, and rank it so that readers can find it. For this reason, your headlines need to be clear, accurate and as specific as possible.

Your headline must include searchable keywords. The keywords you use help the search engines to rank your page. They help your target audience to find the posts that address the exact keywords they typed into Google search. The keywords in your title tag are highlighted in the search results if the user types them in. For example, if I type in 'click-through rate', this is what I see.

Never create awkward sounding headlines just to incorporate your keywords.
Say, for example, your keyword is ‘social media marketing’. It helps to take a look at clickable headlines others are using. I went to Pinterest, typed in 'social media marketing' and found hundreds of headlines using this keyword.

7 WAYS TO TRACK YOUR SOCIAL MEDIA MARKETING ACTIVITIES

TOP 10 MISTAKES IN SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING TOOLS RECOMMENDED BY THE PROS

5 SOCIAL MEDIA MARKETING TRENDS FOR 2016.

Notice that the bottom two have the keyword at the front which is the best position for it if you can incorporate it naturally. I wanted to write about social media marketing for beginners, so I came up with this:

10 SOCIAL MEDIA MARKETING TIPS FOR BEGINNERS

You can do the same on any popular platform, like Buzzfeed or Reddit and come up with thousands of examples.

You do not have to be a creative genius to come up with clickable and keyword rich headlines. There is no law against creatively adapting what others are doing.