When I put this section in my review, I will make the title red.This draws attention to the buying section.

This is the part of my review where I start to become quite persuasive. I do maintain my “reviewer” tone still, but I start hitting the reader with a number of good reasons to buy the product. First I mention that I’ve done a bit of research on where to buy the product, and so far the best place to buy it is (Amazon, the official seller, this online store, etc.). This is because this seller is offering a special deal on the product where you can get it shipped to you for free, get 20% off, etc.

Once you I mention why the product is a great deal, I will try to eliminate as much risk to them as possible.

For instance, buying a particular product presents a bit of a risk for the prospective customer. The biggest risk is that they will be wasting they’re money on a product that doesn’t work that well (or at all). You can eliminate this risk by telling them that the seller offers a money-back guarantee (make sure this is true of course).

Amazon has a 30 day return policy, many other products have return policies as well. Find out what the return policy is on the product you’re promoting so that you can tell your reader: “If the product doesn’t work out, you can just return it for a full refund, no questions asked.”

Finally, if the seller is offering the product at its reduced price for a limited time, tell you’re reader this. This creates a sense of urgency to buy the product right away, so that they don’t miss out on the limited time deal.

At the bottom of your review is your Call To Action (CTA).

For those of you that don’t know, your call to action is the point in the article where you call on your reader to perform some action (usually to click on your affiliate link so they can buy the product you’re promoting).

Example: CLICK HERE To Take Advantage of Amazon’s Special Discount And Free Shipping On (Product Name)

I will make this whole sentence my affiliate link (the whole sentence is clickable). I also capitalize the words “CLICK HERE” because psychologically this triggers in your reader the sense to click the link. I also reiterate any bonuses or free shipping the reader can get in the CTA.


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anindochk Premium
This is a killer training!!!! Great work! And the good part is, that you look like Mr Zuckerberg!
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josephthl Premium
Thanks! Haha... that wouldn't be the first time someone mentioned that.
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yessharon Premium
Great training on writing product reviews. Breaking it down into parts helped me to understand the process. Thanks.
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josephthl Premium
Thanks! I tried to keep this training resource as organized as possible.
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MugsK Premium
Hi Joe, This is by far the best resource on writting the product reviews. Especially for me as i still struggling to understnd how the IM works and how one should approach it. Thank you for your efforts and Keep up the good work.
I have a couple of Questions
1) Is ther any limit on the length of the review (no of words), somebody told me the longet the verticle scroll, the less chnages of people reading it.

2) Do you think, there should be separate website (domain) for each product review or one can have a common website and write as many reviews

3) can the same technique be used for wrtting a review article?

Regards,
Mugs
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josephthl Premium
Thanks!

1) I would say that the word count really only depends on the product you're reviewing and whether or not you cover it in enough detail. I wouldn't focus on the word count so much, and focus more on trying to cover everything as best as you can.

If you follow the organization I give in this training resource, you will find your reviews will be 600 words+. My longest product reviews are 1000 words. My shorter ones are around 600 words.

2) You can go either way. For beginners starting out I usually recommend putting together a mini-site targeting one product. These require less work and are a good way to get the ball rolling. However, some people are saying that mini-sites are dead. In an article on my personal blog (joesaffilaitemarketingguide.com), I reveal that there are strategic ways to go about mini-sites to make them profitable. Check out the article for more info.

3) Yes, these are the techniques used for writing a review article.
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Hudson Premium
Hi there, excellent training material, on a topic I have been looking for to start working on for some time now, so for me very timely. Thank you very much for taking the time and effort to share this with us here at WA,
Best regards
Hudson.
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josephthl Premium
No problem! I'm glad you found it helpful. With Christmas coming up, now is the time to get some product reviews out there.
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Todd182 Premium
I do believe I could use some training here, Thanks man
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josephthl Premium
No problem! If you have any further questions about writing a product review, let me know.
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