When I put this section in my review, I will make the title red.This draws attention to the buying section.

This is the part of my review where I start to become quite persuasive. I do maintain my “reviewer” tone still, but I start hitting the reader with a number of good reasons to buy the product. First I mention that I’ve done a bit of research on where to buy the product, and so far the best place to buy it is (Amazon, the official seller, this online store, etc.). This is because this seller is offering a special deal on the product where you can get it shipped to you for free, get 20% off, etc.

Once you I mention why the product is a great deal, I will try to eliminate as much risk to them as possible.

For instance, buying a particular product presents a bit of a risk for the prospective customer. The biggest risk is that they will be wasting they’re money on a product that doesn’t work that well (or at all). You can eliminate this risk by telling them that the seller offers a money-back guarantee (make sure this is true of course).

Amazon has a 30 day return policy, many other products have return policies as well. Find out what the return policy is on the product you’re promoting so that you can tell your reader: “If the product doesn’t work out, you can just return it for a full refund, no questions asked.”

Finally, if the seller is offering the product at its reduced price for a limited time, tell you’re reader this. This creates a sense of urgency to buy the product right away, so that they don’t miss out on the limited time deal.

At the bottom of your review is your Call To Action (CTA).

For those of you that don’t know, your call to action is the point in the article where you call on your reader to perform some action (usually to click on your affiliate link so they can buy the product you’re promoting).

Example: CLICK HERE To Take Advantage of Amazon’s Special Discount And Free Shipping On (Product Name)

I will make this whole sentence my affiliate link (the whole sentence is clickable). I also capitalize the words “CLICK HERE” because psychologically this triggers in your reader the sense to click the link. I also reiterate any bonuses or free shipping the reader can get in the CTA.


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TJ Books Premium
You worked your butt off on this tutorial. I thank you! I expected a table comparing products. This was more comprehensive. But when you compare products, you give a potential buyer more choices which can be good in some ways and bad in others.Good luck to you. Keep improving everyday and you will do very well in this business. John
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josephthl Premium
Thanks John! I did indeed put a fair amount of time into this tutorial. There are definitely pros and cons with using a multi-product review vs a single product review. I've learnt that which approach you use has a lot to do with the market and the keywords you are targeting. I'm looking to release another training module in the coming weeks about writing a multi-product review as these are especially helpful around Christmas time. Joseph
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Scott W Premium
Many so called trainings on WA make me go "What?" I have no idea why anyone would feel compelled to publish such a "training" resource.

This training, on the other hand, is a true resource for anyone still learning the ropes. It is insightful, well organized, clear, and filled with VALUABLE content.

Thanks for this, Joe. I look forward to reading more from you.
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josephthl Premium
Thanks a lot Scott! I tried to make it is informative and organized as possible - I didn't want to leave anything out. I'm glad you enjoyed reading it, and stay tuned for some more training in the coming weeks.
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Thank you, great training and easy to follow.
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josephthl Premium
Thanks a lot! Glad you enjoyed it.
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anindochk Premium
This is a killer training!!!! Great work! And the good part is, that you look like Mr Zuckerberg!
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josephthl Premium
Thanks! Haha... that wouldn't be the first time someone mentioned that.
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yessharon Premium
Great training on writing product reviews. Breaking it down into parts helped me to understand the process. Thanks.
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josephthl Premium
Thanks! I tried to keep this training resource as organized as possible.
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