The product review fulfills a crucial part in the sales process. It is the part where your reader finds out more information about the product, how well it works, and what others think about it. People base a huge proportion of their buying decision on what others think of a particular product. If they come across a lot of negative reviews about a particular product, they will likely not buy it.

As an affiliate, you have to realize that your product review has a certain purpose. It is meant to inform and convey to your reader how well a product works.

I know it seems pretty basic, but a lot of affiliates forget this key point. They write a product review without thinking about what the reader actually wants. They just write content that is a re-hash of product description or (even worse) write content that is a blatant sales letter.

When someone is looking for a product review, they are not looking for a sales letter or a product description. They are looking to find out how well a product works, so that they can determine if that product is well suited for them.

What this means is that your review should address how well the product works. If you’re writing a review of the Cuisinart EM-100 (an espresso maker), then you’re review needs to tell the reader how well it generates espresso, how easy it is to clean, any nagging problems the machine has, etc. This means you must go above-and-beyond product descriptions, and actually assess the product’s user experience.

But where do I get this information from? You ask.

That will be discussed later in this resource.