The product review fulfills a crucial part in the sales process. It is the part where your reader finds out more information about the product, how well it works, and what others think about it. People base a huge proportion of their buying decision on what others think of a particular product. If they come across a lot of negative reviews about a particular product, they will likely not buy it.

As an affiliate, you have to realize that your product review has a certain purpose. It is meant to inform and convey to your reader how well a product works.

I know it seems pretty basic, but a lot of affiliates forget this key point. They write a product review without thinking about what the reader actually wants. They just write content that is a re-hash of product description or (even worse) write content that is a blatant sales letter.

When someone is looking for a product review, they are not looking for a sales letter or a product description. They are looking to find out how well a product works, so that they can determine if that product is well suited for them.

What this means is that your review should address how well the product works. If you’re writing a review of the Cuisinart EM-100 (an espresso maker), then you’re review needs to tell the reader how well it generates espresso, how easy it is to clean, any nagging problems the machine has, etc. This means you must go above-and-beyond product descriptions, and actually assess the product’s user experience.

But where do I get this information from? You ask.

That will be discussed later in this resource.

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Thank you, great training and easy to follow.
josephthl Premium
Thanks a lot! Glad you enjoyed it.
anindochk Premium
This is a killer training!!!! Great work! And the good part is, that you look like Mr Zuckerberg!
josephthl Premium
Thanks! Haha... that wouldn't be the first time someone mentioned that.
yessharon Premium
Great training on writing product reviews. Breaking it down into parts helped me to understand the process. Thanks.
josephthl Premium
Thanks! I tried to keep this training resource as organized as possible.
MugsK Premium
Hi Joe, This is by far the best resource on writting the product reviews. Especially for me as i still struggling to understnd how the IM works and how one should approach it. Thank you for your efforts and Keep up the good work.
I have a couple of Questions
1) Is ther any limit on the length of the review (no of words), somebody told me the longet the verticle scroll, the less chnages of people reading it.

2) Do you think, there should be separate website (domain) for each product review or one can have a common website and write as many reviews

3) can the same technique be used for wrtting a review article?

josephthl Premium

1) I would say that the word count really only depends on the product you're reviewing and whether or not you cover it in enough detail. I wouldn't focus on the word count so much, and focus more on trying to cover everything as best as you can.

If you follow the organization I give in this training resource, you will find your reviews will be 600 words+. My longest product reviews are 1000 words. My shorter ones are around 600 words.

2) You can go either way. For beginners starting out I usually recommend putting together a mini-site targeting one product. These require less work and are a good way to get the ball rolling. However, some people are saying that mini-sites are dead. In an article on my personal blog (, I reveal that there are strategic ways to go about mini-sites to make them profitable. Check out the article for more info.

3) Yes, these are the techniques used for writing a review article.
Hudson Premium
Hi there, excellent training material, on a topic I have been looking for to start working on for some time now, so for me very timely. Thank you very much for taking the time and effort to share this with us here at WA,
Best regards
josephthl Premium
No problem! I'm glad you found it helpful. With Christmas coming up, now is the time to get some product reviews out there.