Research is absolutely crucial for any product review. The more research you do into a particular product (or niche), the more authoritative your review will sound. There are two components to the research stage: keyword research and content research.
Keyword Research
I’m not going to go into Keyword research too much here (there are already a lot of great resources on finding good keywords in WA). But I will discuss briefly what kind of keywords to look for in your product review.
Basically, I have the most success when I use the following keywords:
1. (Product name) E.g. Cuisinart EM-100 Espresso Maker
2. (Product name) review E.g. Cuisinart EM-100 Review
3. (Product name) reviews E.g. Cuisinart EM-100 Reviews
Product names are great to incorporate into your keywords because people typing these keywords into Google are generally a little closer to the buying stage. They already know the product they’re looking for and are just looking for more information on it.
Also look for variations on the product name. For instance, for the keyword example above, you can also do: Cuisinart EM-100 Espresso machine, Cuisinart Espresso Machine EM-100, etc.
When you’ve found the keywords you’d like to target for your review (2 or 3), you can then move onto the next part of the research stage: Content Research.
Keyword Research
I’m not going to go into Keyword research too much here (there are already a lot of great resources on finding good keywords in WA). But I will discuss briefly what kind of keywords to look for in your product review.
Basically, I have the most success when I use the following keywords:
1. (Product name) E.g. Cuisinart EM-100 Espresso Maker
2. (Product name) review E.g. Cuisinart EM-100 Review
3. (Product name) reviews E.g. Cuisinart EM-100 Reviews
Product names are great to incorporate into your keywords because people typing these keywords into Google are generally a little closer to the buying stage. They already know the product they’re looking for and are just looking for more information on it.
Also look for variations on the product name. For instance, for the keyword example above, you can also do: Cuisinart EM-100 Espresso machine, Cuisinart Espresso Machine EM-100, etc.
When you’ve found the keywords you’d like to target for your review (2 or 3), you can then move onto the next part of the research stage: Content Research.
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TJ Books
Premium
You worked your butt off on this tutorial. I thank you! I expected a table comparing products. This was more comprehensive. But when you compare products, you give a potential buyer more choices which can be good in some ways and bad in others.Good luck to you. Keep improving everyday and you will do very well in this business. John
Reply
josephthl
Premium
Thanks John! I did indeed put a fair amount of time into this tutorial. There are definitely pros and cons with using a multi-product review vs a single product review. I've learnt that which approach you use has a lot to do with the market and the keywords you are targeting. I'm looking to release another training module in the coming weeks about writing a multi-product review as these are especially helpful around Christmas time. Joseph
Scott W
Premium
Many so called trainings on WA make me go "What?" I have no idea why anyone would feel compelled to publish such a "training" resource.
This training, on the other hand, is a true resource for anyone still learning the ropes. It is insightful, well organized, clear, and filled with VALUABLE content.
Thanks for this, Joe. I look forward to reading more from you.
This training, on the other hand, is a true resource for anyone still learning the ropes. It is insightful, well organized, clear, and filled with VALUABLE content.
Thanks for this, Joe. I look forward to reading more from you.
