Research is absolutely crucial for any product review. The more research you do into a particular product (or niche), the more authoritative your review will sound. There are two components to the research stage: keyword research and content research.

Keyword Research

I’m not going to go into Keyword research too much here (there are already a lot of great resources on finding good keywords in WA). But I will discuss briefly what kind of keywords to look for in your product review.

Basically, I have the most success when I use the following keywords:

1. (Product name) E.g. Cuisinart EM-100 Espresso Maker
2. (Product name) review E.g. Cuisinart EM-100 Review
3. (Product name) reviews E.g. Cuisinart EM-100 Reviews

Product names are great to incorporate into your keywords because people typing these keywords into Google are generally a little closer to the buying stage. They already know the product they’re looking for and are just looking for more information on it.

Also look for variations on the product name. For instance, for the keyword example above, you can also do: Cuisinart EM-100 Espresso machine, Cuisinart Espresso Machine EM-100, etc.

When you’ve found the keywords you’d like to target for your review (2 or 3), you can then move onto the next part of the research stage: Content Research.

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Thank you, great training and easy to follow.
josephthl Premium
Thanks a lot! Glad you enjoyed it.
anindochk Premium
This is a killer training!!!! Great work! And the good part is, that you look like Mr Zuckerberg!
josephthl Premium
Thanks! Haha... that wouldn't be the first time someone mentioned that.
yessharon Premium
Great training on writing product reviews. Breaking it down into parts helped me to understand the process. Thanks.
josephthl Premium
Thanks! I tried to keep this training resource as organized as possible.
MugsK Premium
Hi Joe, This is by far the best resource on writting the product reviews. Especially for me as i still struggling to understnd how the IM works and how one should approach it. Thank you for your efforts and Keep up the good work.
I have a couple of Questions
1) Is ther any limit on the length of the review (no of words), somebody told me the longet the verticle scroll, the less chnages of people reading it.

2) Do you think, there should be separate website (domain) for each product review or one can have a common website and write as many reviews

3) can the same technique be used for wrtting a review article?

josephthl Premium

1) I would say that the word count really only depends on the product you're reviewing and whether or not you cover it in enough detail. I wouldn't focus on the word count so much, and focus more on trying to cover everything as best as you can.

If you follow the organization I give in this training resource, you will find your reviews will be 600 words+. My longest product reviews are 1000 words. My shorter ones are around 600 words.

2) You can go either way. For beginners starting out I usually recommend putting together a mini-site targeting one product. These require less work and are a good way to get the ball rolling. However, some people are saying that mini-sites are dead. In an article on my personal blog (, I reveal that there are strategic ways to go about mini-sites to make them profitable. Check out the article for more info.

3) Yes, these are the techniques used for writing a review article.
Hudson Premium
Hi there, excellent training material, on a topic I have been looking for to start working on for some time now, so for me very timely. Thank you very much for taking the time and effort to share this with us here at WA,
Best regards
josephthl Premium
No problem! I'm glad you found it helpful. With Christmas coming up, now is the time to get some product reviews out there.