In this section, you will relate your personal impressions of the product to the reader. If you have actually tried the product, then discuss how it is working for you so far.

It is sometimes a good idea to structure this section as a little bit of a story. People relate well to stories and will often keep reading just to find out how well the story ends (in this case, to find out how well the product works).

Mention how you decided to buy this product after reading a number of positive reviews online. You were happy that it arrived promptly and undamaged. You unwrapped it and found it came with a special instructional DVD (perhaps you didn’t know it came with a DVD). You tried it out for the first time and were impressed by…

Well, you get the idea.

You can really go anywhere with this section. You don’t even need to tell a story if you don’t want to (though it might increase conversion rates!).

What is most important is that you are relating your experiences with the product, or your experiences researching the product (if you haven’t purchased it). Not only are you conveying helpful information to your reader, you are also building a relationship with him/her by giving them a tiny bit of insight into you as a person.

If you have purchased the product and you are relating your experiences with it, then this will likely be the longest section in your review.


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TJ Books Premium
You worked your butt off on this tutorial. I thank you! I expected a table comparing products. This was more comprehensive. But when you compare products, you give a potential buyer more choices which can be good in some ways and bad in others.Good luck to you. Keep improving everyday and you will do very well in this business. John
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josephthl Premium
Thanks John! I did indeed put a fair amount of time into this tutorial. There are definitely pros and cons with using a multi-product review vs a single product review. I've learnt that which approach you use has a lot to do with the market and the keywords you are targeting. I'm looking to release another training module in the coming weeks about writing a multi-product review as these are especially helpful around Christmas time. Joseph
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Scott W Premium
Many so called trainings on WA make me go "What?" I have no idea why anyone would feel compelled to publish such a "training" resource.

This training, on the other hand, is a true resource for anyone still learning the ropes. It is insightful, well organized, clear, and filled with VALUABLE content.

Thanks for this, Joe. I look forward to reading more from you.
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josephthl Premium
Thanks a lot Scott! I tried to make it is informative and organized as possible - I didn't want to leave anything out. I'm glad you enjoyed reading it, and stay tuned for some more training in the coming weeks.
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Thank you, great training and easy to follow.
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josephthl Premium
Thanks a lot! Glad you enjoyed it.
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anindochk Premium
This is a killer training!!!! Great work! And the good part is, that you look like Mr Zuckerberg!
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josephthl Premium
Thanks! Haha... that wouldn't be the first time someone mentioned that.
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yessharon Premium
Great training on writing product reviews. Breaking it down into parts helped me to understand the process. Thanks.
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josephthl Premium
Thanks! I tried to keep this training resource as organized as possible.
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