This is the most important part of your review. First impressions count in life, and they certainly do for your product review. You need to convey to your reader that your review will be interesting, informative, and balanced within the first couple paragraphs.

Your first sentence should draw the reader in and make them want to read more. For instance, if you’re promoting a Kindle case, you might have the keywords “best Kindle case” and “Kindle Lighted Leather Cover review”. Your first couple sentences might be:

“Investing in the best Kindle case is crucial if you want to protect it from damage. Not only does a case provide added protection should your drop your Kindle, it also forms a protective shield against scratches, dust, and nicks from everyday use.”

Right from the start I tap into people’s fears about dropping their Kindle and how much damage it can cause. But at the same time, I’m suggesting that the article they’re about to read will tell them how to select the best Kindle case.

Try to find an interesting way to start your review that taps into your reader’s emotions in some way (e.g. what they’re passionate about, what they fear, etc.).

Once you’ve done this you should inform them what topics your review will cover.

So you might follow those first few sentences with:

“I purchased the Kindle Lighted Leather Cover a few weeks ago and decided to write a review about my experiences with it so far. In this Kindle Lighted Leather Cover Review, I will discuss how well it works, how durable it is, some minor drawbacks with it, and where to get the best deal when you buy it online. By the end of this review, you should have a good idea as to whether the Kindle Lighted Leather Cover is right for you.”

In this series of sentences, I’m telling the reader what they can learn by reading my review. However, I’m also conveying to them that my review will be balanced. I’m doing this 2 ways.

1. I inform them that I will be discussing drawbacks with using the product
2. I leave it up to the reader whether or not to buy the product: “you should have a good idea as to whether the Kindle Lighted Leather Cover is right for you.”

Number 2 alleviates any concern that the reader is being sold to. This makes them more receptive to what you say in the review, and if they choose to buy the product, it is because they feel they have convinced themselves to buy the product – not you. Of course, your review will be written in such a way that the benefits of buying the product far outweigh its cost – which means the likelihood they will buy the product are increased.

You’ll notice that in the above examples, I’ve bolded my main keywords. For SEO purposes, be sure to include one or two of your keywords within the first few sentences.

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Thank you, great training and easy to follow.
josephthl Premium
Thanks a lot! Glad you enjoyed it.
anindochk Premium
This is a killer training!!!! Great work! And the good part is, that you look like Mr Zuckerberg!
josephthl Premium
Thanks! Haha... that wouldn't be the first time someone mentioned that.
yessharon Premium
Great training on writing product reviews. Breaking it down into parts helped me to understand the process. Thanks.
josephthl Premium
Thanks! I tried to keep this training resource as organized as possible.
MugsK Premium
Hi Joe, This is by far the best resource on writting the product reviews. Especially for me as i still struggling to understnd how the IM works and how one should approach it. Thank you for your efforts and Keep up the good work.
I have a couple of Questions
1) Is ther any limit on the length of the review (no of words), somebody told me the longet the verticle scroll, the less chnages of people reading it.

2) Do you think, there should be separate website (domain) for each product review or one can have a common website and write as many reviews

3) can the same technique be used for wrtting a review article?

josephthl Premium

1) I would say that the word count really only depends on the product you're reviewing and whether or not you cover it in enough detail. I wouldn't focus on the word count so much, and focus more on trying to cover everything as best as you can.

If you follow the organization I give in this training resource, you will find your reviews will be 600 words+. My longest product reviews are 1000 words. My shorter ones are around 600 words.

2) You can go either way. For beginners starting out I usually recommend putting together a mini-site targeting one product. These require less work and are a good way to get the ball rolling. However, some people are saying that mini-sites are dead. In an article on my personal blog (, I reveal that there are strategic ways to go about mini-sites to make them profitable. Check out the article for more info.

3) Yes, these are the techniques used for writing a review article.
Hudson Premium
Hi there, excellent training material, on a topic I have been looking for to start working on for some time now, so for me very timely. Thank you very much for taking the time and effort to share this with us here at WA,
Best regards
josephthl Premium
No problem! I'm glad you found it helpful. With Christmas coming up, now is the time to get some product reviews out there.