This is the most important part of your review. First impressions count in life, and they certainly do for your product review. You need to convey to your reader that your review will be interesting, informative, and balanced within the first couple paragraphs.

Your first sentence should draw the reader in and make them want to read more. For instance, if you’re promoting a Kindle case, you might have the keywords “best Kindle case” and “Kindle Lighted Leather Cover review”. Your first couple sentences might be:

“Investing in the best Kindle case is crucial if you want to protect it from damage. Not only does a case provide added protection should your drop your Kindle, it also forms a protective shield against scratches, dust, and nicks from everyday use.”

Right from the start I tap into people’s fears about dropping their Kindle and how much damage it can cause. But at the same time, I’m suggesting that the article they’re about to read will tell them how to select the best Kindle case.

Try to find an interesting way to start your review that taps into your reader’s emotions in some way (e.g. what they’re passionate about, what they fear, etc.).

Once you’ve done this you should inform them what topics your review will cover.

So you might follow those first few sentences with:

“I purchased the Kindle Lighted Leather Cover a few weeks ago and decided to write a review about my experiences with it so far. In this Kindle Lighted Leather Cover Review, I will discuss how well it works, how durable it is, some minor drawbacks with it, and where to get the best deal when you buy it online. By the end of this review, you should have a good idea as to whether the Kindle Lighted Leather Cover is right for you.”

In this series of sentences, I’m telling the reader what they can learn by reading my review. However, I’m also conveying to them that my review will be balanced. I’m doing this 2 ways.

1. I inform them that I will be discussing drawbacks with using the product
2. I leave it up to the reader whether or not to buy the product: “you should have a good idea as to whether the Kindle Lighted Leather Cover is right for you.”

Number 2 alleviates any concern that the reader is being sold to. This makes them more receptive to what you say in the review, and if they choose to buy the product, it is because they feel they have convinced themselves to buy the product – not you. Of course, your review will be written in such a way that the benefits of buying the product far outweigh its cost – which means the likelihood they will buy the product are increased.

You’ll notice that in the above examples, I’ve bolded my main keywords. For SEO purposes, be sure to include one or two of your keywords within the first few sentences.