In the conclusion, you basically want to sum up your key points and try to persuade your reader to buy the product. Use phrases like “I would highly recommend this product for people that…” or “If you are an allergy sufferer, (product name) can do a lot to help eliminate your runny nose.” However, remember to maintain a balanced yet persuasive tone. You want to indicate to your reader that purchasing the product is a good idea.

Hone in on the product’s biggest strengths. I generally don’t mention drawbacks in the conclusion as much and if I do it might frame them in a positive light (e.g. make sure you get the right sized milk pitcher for the Cuisinart EM-100)

But you don’t want to come off as too salesy either. Remember, you are the reviewer, not the salesperson. You are giving your “personal opinion” that buying the product is a good idea for the reader (because it solves a problem, will allow them to accomplish something, etc.).


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anindochk Premium
This is a killer training!!!! Great work! And the good part is, that you look like Mr Zuckerberg!
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josephthl Premium
Thanks! Haha... that wouldn't be the first time someone mentioned that.
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yessharon Premium
Great training on writing product reviews. Breaking it down into parts helped me to understand the process. Thanks.
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josephthl Premium
Thanks! I tried to keep this training resource as organized as possible.
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MugsK Premium
Hi Joe, This is by far the best resource on writting the product reviews. Especially for me as i still struggling to understnd how the IM works and how one should approach it. Thank you for your efforts and Keep up the good work.
I have a couple of Questions
1) Is ther any limit on the length of the review (no of words), somebody told me the longet the verticle scroll, the less chnages of people reading it.

2) Do you think, there should be separate website (domain) for each product review or one can have a common website and write as many reviews

3) can the same technique be used for wrtting a review article?

Regards,
Mugs
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josephthl Premium
Thanks!

1) I would say that the word count really only depends on the product you're reviewing and whether or not you cover it in enough detail. I wouldn't focus on the word count so much, and focus more on trying to cover everything as best as you can.

If you follow the organization I give in this training resource, you will find your reviews will be 600 words+. My longest product reviews are 1000 words. My shorter ones are around 600 words.

2) You can go either way. For beginners starting out I usually recommend putting together a mini-site targeting one product. These require less work and are a good way to get the ball rolling. However, some people are saying that mini-sites are dead. In an article on my personal blog (joesaffilaitemarketingguide.com), I reveal that there are strategic ways to go about mini-sites to make them profitable. Check out the article for more info.

3) Yes, these are the techniques used for writing a review article.
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Hudson Premium
Hi there, excellent training material, on a topic I have been looking for to start working on for some time now, so for me very timely. Thank you very much for taking the time and effort to share this with us here at WA,
Best regards
Hudson.
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josephthl Premium
No problem! I'm glad you found it helpful. With Christmas coming up, now is the time to get some product reviews out there.
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Todd182 Premium
I do believe I could use some training here, Thanks man
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josephthl Premium
No problem! If you have any further questions about writing a product review, let me know.
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