In the conclusion, you basically want to sum up your key points and try to persuade your reader to buy the product. Use phrases like “I would highly recommend this product for people that…” or “If you are an allergy sufferer, (product name) can do a lot to help eliminate your runny nose.” However, remember to maintain a balanced yet persuasive tone. You want to indicate to your reader that purchasing the product is a good idea.

Hone in on the product’s biggest strengths. I generally don’t mention drawbacks in the conclusion as much and if I do it might frame them in a positive light (e.g. make sure you get the right sized milk pitcher for the Cuisinart EM-100)

But you don’t want to come off as too salesy either. Remember, you are the reviewer, not the salesperson. You are giving your “personal opinion” that buying the product is a good idea for the reader (because it solves a problem, will allow them to accomplish something, etc.).


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TJ Books Premium
You worked your butt off on this tutorial. I thank you! I expected a table comparing products. This was more comprehensive. But when you compare products, you give a potential buyer more choices which can be good in some ways and bad in others.Good luck to you. Keep improving everyday and you will do very well in this business. John
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josephthl Premium
Thanks John! I did indeed put a fair amount of time into this tutorial. There are definitely pros and cons with using a multi-product review vs a single product review. I've learnt that which approach you use has a lot to do with the market and the keywords you are targeting. I'm looking to release another training module in the coming weeks about writing a multi-product review as these are especially helpful around Christmas time. Joseph
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Scott W Premium
Many so called trainings on WA make me go "What?" I have no idea why anyone would feel compelled to publish such a "training" resource.

This training, on the other hand, is a true resource for anyone still learning the ropes. It is insightful, well organized, clear, and filled with VALUABLE content.

Thanks for this, Joe. I look forward to reading more from you.
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josephthl Premium
Thanks a lot Scott! I tried to make it is informative and organized as possible - I didn't want to leave anything out. I'm glad you enjoyed reading it, and stay tuned for some more training in the coming weeks.
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Thank you, great training and easy to follow.
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josephthl Premium
Thanks a lot! Glad you enjoyed it.
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anindochk Premium
This is a killer training!!!! Great work! And the good part is, that you look like Mr Zuckerberg!
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josephthl Premium
Thanks! Haha... that wouldn't be the first time someone mentioned that.
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yessharon Premium
Great training on writing product reviews. Breaking it down into parts helped me to understand the process. Thanks.
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josephthl Premium
Thanks! I tried to keep this training resource as organized as possible.
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