The last item to cover is the Dig link. This is an excellent way to get more results off of the particular keyword phrase. Sometimes you will not get any additional results, such as in the case of the first keyword phrase reasons to love black cats.

Click on the link and examine the results. They are no additional keyword phrases different than what you already have. However, go down to the second keyword phrasei love my black cat and click on the Dig link as shown in the image below.

Check out your results:

Here is where you will see how much of a difference adding a preposition or adding a word like "you" or "I" can make or making a word plural vs. singular. Notice the difference in the top three keyword phrases:

• i love my black cat
• i love black cats
• love black cat

The Searches column ranges from 48 - 80, nearly doubling the amount of searches conducted on Google the prior month just from ever so slightly changing the keyword phrase. The Article Power has a broad range too consisting of 6.8 - 8.0. Click on the link to see what the differences are there as well.

I hope this is not too overwhelming for you. If so, stay calm....