The third step is to perform a keyword search. Think of your article and write a keyword phrase that is relevant and appropriate for your article. For example, let's say you are developing a site about Cats and you want to write an article about Black Cats. You might start by entering keyword phrases like:

• reasons to love black cats
• facts about black cats
• why black cats get a bad rap
• why black cats fur looks like silk
• how many cat breeds come from solid black coats
• Bombay cat breed

You will be entering each keyword phrase one at a time and evaluate it based on the criteria shown.

Let's start with the first keyword phrase reasons to love black cats