Take a few moments and look at your search results:

Examine the different results in each of the columns. I will go over each column separately.

For this particular keyword phrase search, only the first two options are relevant to black cats. Three of the search results do not even have anything to do with cats. The other search results pertain to cats in general, but our article is specifically about black cats. The key to all of your keyword phrases is relevancy. Too often web developers might get hung up on the statistics and forget about the importance of relevancy. Relevancy comes first before any of the statistics. I have seen web designers take an attractive keyword phrase based on it's statistics and try and write an article around it. You want your writing to always be natural and relevant.

Therefore, we are only going to examine the results of the first two keyword search results:

• reasons to love black cats
• I love my black cat