Now that I have explained why you should always use keywords that are grammatically correct within your content and why you should not use them more than twice, do you really need to use a target keyword to get ranked in the search engines? --- The answer is…
NO AND YES
If you are having problems finding the perfect low hanging fruit target keyword, just write you content without it. Google is still going to rank you regardless of whether you use a target keyword or not. Remember, it is all of your indexed content that gets you rankings and traffic.
Always write your content for your readers. Do not obsess so much on finding that perfect keyword. Most times when you just write your content, you will think of a keyword along the way and can add it where relevant. If you do not think of a keyword, publish your content anyways.
Your website readers are not going to care or even notice if your content has a target keyword or not. They are reading your content for the information. Google and the other search engines are exactly the same way. They are more concerned that your content is informative.
The above image is an example of what I mean. I did a search for a grammatically correct keyword “Did Steven Bransfield File For Bankruptcy” on my recent website post. Though my post is ranked on Google Page 1 Position 5, my WA Blog about Steven is ranked in Position 2.
Do you see the keyword “Did Steven Bransfield File For Bankruptcy” anywhere in the title or meta description? NO, yet I am still ranking on Google Page 1 Position 2, and how is that possible? Because my content is informative and best answers that keyword query.
YOUR CONTENT = RANKINGS
You will get ranked for your target keyword, but Google will also rank you for many other relevant keywords as long as your content is in depth and highly informative. You do not need to load up your content with dozens of keywords, just write naturally and Google will rank you.
Write your content for your website readers and provide them with as much information as possible regarding the topic or niche you are writing about. Publishing your content without a target keyword is more important than wasting your time trying to find one.
If you happen to find a great keyword after that content is published, just go back into that page or post and add a few extra paragraphs that has the keyword and fully explains it. As the image above shows, you do not need a target keyword in the title if the content is in depth.
When it comes to in depth content, which in most cases is long-form content, using synonyms of your target keywords will help boost your rankings too. These synonym keywords are called LSI (Latent Semantic Indexing) Keywords. You can read about them in my LSI Tutorial at below link.
Latent Semantic Indexing Keywords For Higher SEO
Finding a low competition keyword is a great thing, but it is not 100% needed to rank your page or post on Page 1 of the search engines. If you can find them, great, use them. If you cannot find them but have informative content you wish to publish, great, publish the content.
I hope I have made it a little bit easier to understand about how you should and should not use keywords for your website content. If you liked this tutorial show your love by clicking the Green Like This button below. If you still have questions or comments, please leave them below. When you have the time, check out my tutorials.
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Thanks a bunch,
Lou
