PAGE 1 - What exactly are keywords

PAGE 2 - How often do I use my target keywords

PAGE 3 - Does your target keyword have to be in the title

PAGE 4 - Can I use a keyword with less than 10 searches and traffic

PAGE 5 - Do keywords have to be grammatically correct

PAGE 6 - Do I have to use a target keyword to get ranked

Keywords are nothing more than a word or a group of words that people will type into a search engine like Google to find an answer to what they are looking for. We use keywords in our content so Google knows to show our content in the search results for a relevant query.

HOW DOES GOOGLE KNOW OUR KEYWORDS

The Google indexing and ranking algorithm has evolved so much within the past six years since I started, that you no longer need to mention your target keyword more than twice. Placing your target keyword more often in your content does not help and can actually hurt your rankings.

Search engines nowadays can easily know what your content is all about by just reading it. This is accomplished in a matter of seconds when your content gets indexed. The indexing of your content is when the search engine spiders take a record of every single word.

Think of indexing as Google’s way of reading your content. If you were reading a piece of content and its target keyword was in the title, would you not know what the article was about by seeing the keyword in the title and/or in the content once or twice? Google does!

NEXT UP = How many times should you use your target keywords.