Though I have already done training on the use of long tail keywords, see link to that training below, it is worth mentioning it again because using them more often, will increase your SEO.
https://my.wealthyaffiliate.com/training/how-to-im...
LONG TAIL KEYWORDS FOR BETTER SEO
Why should you be using long tail keywords more often in your website content? Because they rank higher and quicker than regular keywords of 3 or less words, also known as “fat head” and “chunky middle” keywords. They also rank quicker because they are usually low competition and more specific. A potential buyer is more likely to use a long tail, which is why they make up 70% of all search queries.
When a website uses a lot of long tail keywords Google takes notice, because other than them being 70% of search queries, long tails are more user friendly. As I am sure you are probably aware of by now, when a website has great User Experience (UX), Google rewards that website with better SEO rankings. If you are not aware of the benefits of UX, perhaps I should do some training on it. What do you think?
A website that uses many long tail keywords tend to get more interaction and this all ties into a good UX, which makes the Google algorithm happy. This is not to say that all of your keywords have to be long tail, but the more the better your SEO will be. About 99% of my website pages and posts that have made it to Google page 1, has a long tail keyword as the title and appears in the key areas. This is what I will discuss next.
NEXT UP = Areas to Place Keywords for Better SEO & Semantic Search
It makes a huge difference when trying to establish authority.
People also like to share long-form content. It makes them look and feel smarter to the people they share it with even if they don't read the whole thing.
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What I have in mind is:
1) Proven that long articles are good for Google.
2) Are they good for readers? I have been watching one guru which always have huge articles and have proved his ranking performance But, I have newer managed to keep reading after 30-50% of the article. I read a lot, but I must think about my time too, and it´s floating in excellent articles on the internet (and very bad articles too). And when I have an article, even so it's well written, which take a circle to come to the point I don´t have time.
3) If people don´t read it, they newer come to the end of the article where the affiliate link, recommended by many like Jay, for example, are so they will not buy.
4) If the articles are shorter and more focus on getting the point, it looks like it´s not ranking well. With point 1) in mind.
So, what is the right way to do? I´m confused!
Short answer: longer the better and use good headings :) Sprinkle in lots of creative pictures too.
1) Long articles are definitely good for Google. Why? Because Google indexes content and not just keywords and you get rankings and traffic based off of your content as a whole and not your keywords.
2) Long form is good for readers, especially when using proper UXO (User Experience Optimization), so that your content is created for both the visitor that reads it all and those who skim through the content. Always create your content with that in mind.
Don't create content based on how you feel it will be comfortable for you. More information is always better for SEO. In one of the Bootcamp lessons, Kyle says to go back into content which is thin and add more to make it more authoritative.
There are many authority content posts online that I do not fully read either, but I will bookmark them to come back to when I have more time. Neil Patel is one who I read a lot from and I hardly ever read all of his content in one sitting and his content is LONG Long Form.
3) This is not always true. Again if you are using good UXO, you can still capture people near the end. Plus you do not have to put your affiliate links always at the end. I always utilize the sidebar so it appears higher on every screen.
4) Providing good UXO can solve a lot of issues. Plus you also must understand that not every piece of content on your website needs to be Long Form. About a 50 percent ratio is a good start.
And a happy new year.
ps. Neil Patel was the person I had in mind for beeing with so long articles I have newer finish them even so I have interest and bookmark!
Lots of good information in this tutorial. What do you think will be the biggest factor in SERP rankings in 2016?
I think semantic search and indexing will become a bigger factor because that is where Google search is headed.
