How to Increase Search Engine Ranking for your Website
When it comes to the placement in content of your keywords, there are only 3 places it needs to be for good rankings. Placing keywords any more than these 3 areas will not give you any benefit and in some cases can hurt your rankings. Do not believe in the term “keyword density” because that is an Old News keyword strategy that does not apply anymore, ever since the Google Hummingbird update in 2013.
As shown in the below image, you will see two of the areas where your keywords need to go. However the 3 areas keywords need to be are:
- 1.In your Title (and as early in the title as possible or as the entire title as a whole)
- 2.In the first paragraph of content (within the first 140 characters if possible but not necessary)
- 3.NOT shown in image below = Place keyword in 1 heading tag and/or near the end of content
NOTE: When you place the keyword in your title as early as possible or make the entire title the keyword, you will make it appear in the URL without it being truncated (cut off when too long), and as is known, having the keyword in your URL is a ranking factor.
KEYWORD IMPORTANCE – WHAT IS SEMANTIC SEARCH
This may come as a shock to you but the importance of how often you use keywords does not mean as much as it did back in early 2013. When the Google Hummingbird update came out in 2013, one thing that really changed was the lesser importance on your actual keyword phrase and more emphasis on semantic search. So what is semantic search?
Let us say that someone searches for “event tickets in Manhattan.” Prior to the Hummingbird update Google would dissect the keywords and look for relevant websites containing the keywords “event,” “tickets,” and “Manhattan.” But with semantic search Google’s algorithm looks at the meaning of the search query instead. Now Google recognizes that the person is looking for event tickets in Manhattan.
No longer does the Google algorithm look at your content and only pick out your keywords, but it also looks at the meaning behind the search query and matches it to the meaning of your content. When you write content you should write with the intention of conveying your message and use keywords that represent that message, even if they are not your targeted keyword. These are known as LSI (Latent Semantic Indexing) keywords.NEXT UP = Creating and Using Links Plus Getting Natural Backlinks