When it comes to the placement in content of your keywords, there are only 3 places it needs to be for good rankings. Placing keywords any more than these 3 areas will not give you any benefit and in some cases can hurt your rankings. Do not believe in the term “keyword density” because that is an Old News keyword strategy that does not apply anymore, ever since the Google Hummingbird update in 2013.

As shown in the below image, you will see two of the areas where your keywords need to go. However the 3 areas keywords need to be are:

  • 1.In your Title (and as early in the title as possible or as the entire title as a whole)
  • 2.In the first paragraph of content (within the first 140 characters if possible but not necessary)
  • 3.NOT shown in image below = Place keyword in 1 heading tag and/or near the end of content



NOTE: When you place the keyword in your title as early as possible or make the entire title the keyword, you will make it appear in the URL without it being truncated (cut off when too long), and as is known, having the keyword in your URL is a ranking factor.

KEYWORD IMPORTANCE – WHAT IS SEMANTIC SEARCH

This may come as a shock to you but the importance of how often you use keywords does not mean as much as it did back in early 2013. When the Google Hummingbird update came out in 2013, one thing that really changed was the lesser importance on your actual keyword phrase and more emphasis on semantic search. So what is semantic search?

Let us say that someone searches for “event tickets in Manhattan.” Prior to the Hummingbird update Google would dissect the keywords and look for relevant websites containing the keywords “event,” “tickets,” and “Manhattan.” But with semantic search Google’s algorithm looks at the meaning of the search query instead. Now Google recognizes that the person is looking for event tickets in Manhattan.

No longer does the Google algorithm look at your content and only pick out your keywords, but it also looks at the meaning behind the search query and matches it to the meaning of your content. When you write content you should write with the intention of conveying your message and use keywords that represent that message, even if they are not your targeted keyword. These are known as LSI (Latent Semantic Indexing) keywords.

NEXT UP = Creating and Using Links Plus Getting Natural Backlinks


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speakwealth Premium
My most popular post is the longest one I have done at around 3,000 words.

It makes a huge difference when trying to establish authority.

People also like to share long-form content. It makes them look and feel smarter to the people they share it with even if they don't read the whole thing.
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GarenArnold Premium
I guess it's safe to say size matters :)
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boomergp08 Premium
Wow, 3000 words! That is like the length of many of Neil Patel's blogs and he practically always ranks on Google page 1. But bigger is always better because Google loves websites with content.
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speakwealth Premium
Once you get going, it can be hard to stop writing. But the more detail you can put into a post, the more your readers like it. Tell them absolutely everything on the subject of your post and you will outrank your competition.
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boomergp08 Premium
I know the feeling because I write a weekly 2000 word blog for one of the WA Ambassadors website and I always find myself trimming down my content. :)
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Noteboom Premium
About number one. I have thought a lot about it. It´s proven that long articles are good for Google ranking. But are they good for the business?
What I have in mind is:
1) Proven that long articles are good for Google.
2) Are they good for readers? I have been watching one guru which always have huge articles and have proved his ranking performance But, I have newer managed to keep reading after 30-50% of the article. I read a lot, but I must think about my time too, and it´s floating in excellent articles on the internet (and very bad articles too). And when I have an article, even so it's well written, which take a circle to come to the point I don´t have time.
3) If people don´t read it, they newer come to the end of the article where the affiliate link, recommended by many like Jay, for example, are so they will not buy.
4) If the articles are shorter and more focus on getting the point, it looks like it´s not ranking well. With point 1) in mind.

So, what is the right way to do? I´m confused!
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GarenArnold Premium
Yes long articles are better. If people want to read the whole article they will. Just make sure you have good headings, because people skim on the internet a lot. They have lower attention spans.

Short answer: longer the better and use good headings :) Sprinkle in lots of creative pictures too.
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boomergp08 Premium
To address your concerns.

1) Long articles are definitely good for Google. Why? Because Google indexes content and not just keywords and you get rankings and traffic based off of your content as a whole and not your keywords.

2) Long form is good for readers, especially when using proper UXO (User Experience Optimization), so that your content is created for both the visitor that reads it all and those who skim through the content. Always create your content with that in mind.

Don't create content based on how you feel it will be comfortable for you. More information is always better for SEO. In one of the Bootcamp lessons, Kyle says to go back into content which is thin and add more to make it more authoritative.

There are many authority content posts online that I do not fully read either, but I will bookmark them to come back to when I have more time. Neil Patel is one who I read a lot from and I hardly ever read all of his content in one sitting and his content is LONG Long Form.

3) This is not always true. Again if you are using good UXO, you can still capture people near the end. Plus you do not have to put your affiliate links always at the end. I always utilize the sidebar so it appears higher on every screen.

4) Providing good UXO can solve a lot of issues. Plus you also must understand that not every piece of content on your website needs to be Long Form. About a 50 percent ratio is a good start.
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Noteboom Premium
Thanks for very good explaining. Now I on the track :)
And a happy new year.

ps. Neil Patel was the person I had in mind for beeing with so long articles I have newer finish them even so I have interest and bookmark!
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boomergp08 Premium
You are welcome and happy new year to you too.
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Claud Premium
Excellent material Robert as always, thank you.
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boomergp08 Premium
You are welcome Claud.
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Profithog Premium Plus
Yep you are absolutely right. people say they don't like long messages but guess what? LONG rocks! I have tested short emails Vs long, short articles Vs Long, short lead capture pages Vs LONG and guess what wins in ALL categories for conversions? PLUS you're correct. LONG attracts search engines as well. In fact I haven't written short copy in months. My last pre-sell page was over 4,000 words. Talk about windy!
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boomergp08 Premium
About 80 percent of the content on my website is long form and I do that naturally because I like to be thorough in my content.
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GarenArnold Premium
Yeah, I try to make my piece of content as long as possible. One trick I use is look at the top 10 sites that rank for the keywords you targeting. Include everything they have in your article.

Lots of good information in this tutorial. What do you think will be the biggest factor in SERP rankings in 2016?
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boomergp08 Premium
Thanks! Writing 2000 word pieces of content comes easy for me, 80 percent of my content is long form and most times I'm trimming it down.

I think semantic search and indexing will become a bigger factor because that is where Google search is headed.
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GarenArnold Premium
I agree. What is funny is the SEO's that still optimize for keywords, but don't focus on actually increasing the value of their content, frequency, etc.
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boomergp08 Premium
This is because SEOs are not focusing much on UX, another important ranking factor, and solely on keywords. Google wants websites that are focused on the end user and not the search engine algorithms. One day soon SEOs will realize this.
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