Another great way to know how to increase search engine rankings is to create links. However it is the kind of links that matter and the two most important in order of importance are, Internal Links and Backlinks. Let me briefly explain how to easily achieve this.
INTERNAL LINKS
Always link your pages and posts with each other when relevant. Google absolutely LOVES websites that link to their own content. The best kinds of content to use internal links on are blog posts, because they are normally more recently updated content whereas pages are static. A good SEO plan is to create some of your blog posts that are extensions of information that appear on your pages and link the two.
BACKLINKS
When it comes to backlinks, these are like a handshake between one website owner and another. Getting backlinks to your website is not as easy as it used to be. Prior to the Google Penguin update in 2012, getting backlinks to your website was as easy as writing a relevant article in a forum or article directory and linking to your website from that article.
This resulted in many low quality backlinks and Google put a stop to that by not rewarding anything for these kind of links. But quality links from authority websites will benefit your SEO greatly. So how do you get these quality backlinks and how does Google know what is an authority website? From and because of Long Form Content. All authority websites employ long form content.
When you create long form content, this helps your SEO by showing Google you are more of an authority in your niche by providing quality, informative and engaging content. And in addition to creating internal links to your content, you are again showing Google that your content is worth linking to.
Not only does long form content show Google your potential as an authority in your niche, but it also reveals this to your readers. They will more than likely link to your content and if they are from an authoritative website, which is another website that creates long form content, you will get a quality backlink.
So if you like what you have just learned, please like this training, share it, and/or leave your comment below. If you would like to know more about creating internal links and other ways to increase website rankings, click the below link for training I had done a few months ago.
How to Improve Website Rankings Using Internal Links for SEO...
To view al of my training click the below link
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It makes a huge difference when trying to establish authority.
People also like to share long-form content. It makes them look and feel smarter to the people they share it with even if they don't read the whole thing.
Reply
What I have in mind is:
1) Proven that long articles are good for Google.
2) Are they good for readers? I have been watching one guru which always have huge articles and have proved his ranking performance But, I have newer managed to keep reading after 30-50% of the article. I read a lot, but I must think about my time too, and it´s floating in excellent articles on the internet (and very bad articles too). And when I have an article, even so it's well written, which take a circle to come to the point I don´t have time.
3) If people don´t read it, they newer come to the end of the article where the affiliate link, recommended by many like Jay, for example, are so they will not buy.
4) If the articles are shorter and more focus on getting the point, it looks like it´s not ranking well. With point 1) in mind.
So, what is the right way to do? I´m confused!
Short answer: longer the better and use good headings :) Sprinkle in lots of creative pictures too.
1) Long articles are definitely good for Google. Why? Because Google indexes content and not just keywords and you get rankings and traffic based off of your content as a whole and not your keywords.
2) Long form is good for readers, especially when using proper UXO (User Experience Optimization), so that your content is created for both the visitor that reads it all and those who skim through the content. Always create your content with that in mind.
Don't create content based on how you feel it will be comfortable for you. More information is always better for SEO. In one of the Bootcamp lessons, Kyle says to go back into content which is thin and add more to make it more authoritative.
There are many authority content posts online that I do not fully read either, but I will bookmark them to come back to when I have more time. Neil Patel is one who I read a lot from and I hardly ever read all of his content in one sitting and his content is LONG Long Form.
3) This is not always true. Again if you are using good UXO, you can still capture people near the end. Plus you do not have to put your affiliate links always at the end. I always utilize the sidebar so it appears higher on every screen.
4) Providing good UXO can solve a lot of issues. Plus you also must understand that not every piece of content on your website needs to be Long Form. About a 50 percent ratio is a good start.
And a happy new year.
ps. Neil Patel was the person I had in mind for beeing with so long articles I have newer finish them even so I have interest and bookmark!
Lots of good information in this tutorial. What do you think will be the biggest factor in SERP rankings in 2016?
I think semantic search and indexing will become a bigger factor because that is where Google search is headed.
