How to Increase Search Engine Ranking for your Website
Another great way to know how to increase search engine rankings is to create links. However it is the kind of links that matter and the two most important in order of importance are, Internal Links and Backlinks. Let me briefly explain how to easily achieve this.
Always link your pages and posts with each other when relevant. Google absolutely LOVES websites that link to their own content. The best kinds of content to use internal links on are blog posts, because they are normally more recently updated content whereas pages are static. A good SEO plan is to create some of your blog posts that are extensions of information that appear on your pages and link the two.
When it comes to backlinks, these are like a handshake between one website owner and another. Getting backlinks to your website is not as easy as it used to be. Prior to the Google Penguin update in 2012, getting backlinks to your website was as easy as writing a relevant article in a forum or article directory and linking to your website from that article.
This resulted in many low quality backlinks and Google put a stop to that by not rewarding anything for these kind of links. But quality links from authority websites will benefit your SEO greatly. So how do you get these quality backlinks and how does Google know what is an authority website? From and because of Long Form Content. All authority websites employ long form content.
When you create long form content, this helps your SEO by showing Google you are more of an authority in your niche by providing quality, informative and engaging content. And in addition to creating internal links to your content, you are again showing Google that your content is worth linking to.
Not only does long form content show Google your potential as an authority in your niche, but it also reveals this to your readers. They will more than likely link to your content and if they are from an authoritative website, which is another website that creates long form content, you will get a quality backlink.
So if you like what you have just learned, please like this training, share it, and/or leave your comment below. If you would like to know more about creating internal links and other ways to increase website rankings, click the below link for training I had done a few months ago.
To view al of my training click the below link