In this section I'm going to teach you an easy paid traffic method for building your email list and making sales.

I'm not an expert in paid traffic but I've dabbled and made a few sales. If you're going to get into paid traffic I would wait until you have free traffic revenue and you'll probably want to get a whole course on how to do it.

If you're interested in a very good training that takes you through all the steps of this method I describe here just email me.

This technique I'm going to talk about is known as tripwire marketing and looks like the following:

What you're trying to do is build a list of buyers/engaged people from paid traffic source.

Here's how it works:

1) Pay to run an ad (this works good on Youtube)

2) Have the ad link to a free offer or a very cheap offer (like $5 to $10). The reason you may want to charge is people tend to buy from people they already have bought from. You're going to be pitching your main offer (more expensive) at the end of this. So having people who already have bought from you on your list can be very effective.

3) Send a series of emails over a 2 week period that take your subscribers that joined your email list to a larger affiliate offer. This involves giving away free bonuses.

4) Pitch your affiliate offer after the series of emails.

Alright so here's how it would work for the dog niche: Find an affiliate offer that pays well and that you believe in.

After a little research I found an online dog training website called The Online Dog Trainer.

It's on Clickbank and it costs $37 per month if you want to buy the program.

You get 70% commissions too. This is pretty good!

This would be the offer you try to pitch at the very end.


Next, you have to figure out the what you're going to give away for free or cheap.

If you want to give away something for free, make it valuable. Maybe write a little guide about dog training or dog health/diet and make it look good. Go to Fivver and pay for someone to turn it into an ebook or pdf file.

Or you can go to a PLR (Private Label Rights) website and buy a book that you can sell. When you buy from a PLR you're buying the rights to the book and can do as you wish with it.

Below is an example of a PLR ebook you can buy:

Say you want the Good Dog Behavior Tips And Tricks Book. You pay $12.99 for it and you have the rights to sell it for whatever you want and pretty much do what you want with it.

You also are going to need two to three more bonuses for this strategy. You can buy two or three more PLR's for this or create them.


Next you have to create your ad and figure out where you're going to run your ads. A lot of people like Youtube for this strategy.

Basically you either run your ad before a video or you advertise on the right side and hope people click on it.

Let's say you decide to run ads before a video. I typed in "how to train puppies" and found the following video:

This is the kind of video you'd want to advertise on.

You can make a video ad in Camtasia the way you did with your other Youtube videos.

Basically run an ad advertising your free or cheap PLR product/product you create.

Your goal is to get people from Youtube to your offer.


After someone decides to check your offer out they'll click a link and go to your landing page.

You need to have an email responder like Aweber and you'll want a page builder like Thrive Themes.

With Thrive Themes you get a page builder and 100's of options to choose from like the one below:

There's squeeze pages like the above, long form sale pages, video sales pages and more.

I 100% think you should consider Thrive themes. It's the only tool I own/use outside of what's offered at Wealthy Affiliate.

So create your landing page and tailor it to what you're offering.

If you're charging $5 for what you're offering you'll need to get Stripe or something that takes payments.

You can find out how to do this on youtube or again email me and I'll send you a course that will teach you how to do it.


Now you want to send a series of emails that gets your new leads from you free/$5 product to your main affiliate offer (Online Dog Trainer).

Here's the series of Emails you'll send:

1) Welcome email (Day 1)

This email looks like the following:

Notice you're not talking about your main affiliate offer. Right now you're just providing value.

2) Bonus Email 1 (Day 3)

Next you want to send an email with your first free bonus. Again, you're not talking about your affiliate offer yet.

It looks like following:

3) Bonus Email 2 (Day 4)

Here you're talking about your second bonus and you're starting to hint at your affiliate offer. All you're doing is getting your email subscribers excited about it.

It looks like the following:

4) Bonus Email 3 (Day 6)

This bonus is optional and if you decide to go with just 2 bonuses combine the tease with this email and the next. Again, you're sending another bonus here and teasing the upcoming affiliate offer:

This email looks like the following:

5) Main Tease (Day 7)

This email you're switching focus from your initial offer/bonuses to your main affiliate offer. Basically you're teasing the product again but you're NOT including an affiliate link yet.

This is what the email looks like:

6) Presell Page

Coming up is your two day pitch of the affiliate offer but before that you have to create a presell page.

This is just basically a review of the program you would do you on your website. You don't want to just send your subscribers from email to program.

Create a sales page with Thrive Themes then send your email subscriber from email to landing page.

In the landing page you'll have your affiliate links.

7) 2 Day Pitch (Day 8 and 9)

In this section you're pitching the product that links to your presell page.

You want to send 5 to 7 emails over a 2 day period.

Here's how it looks:

And there you have it.

This is a very powerful paid traffic technique but I wouldn't do it unless you're already making money.

There's a learning curve to this and you'll probably lose money in the beginning.

Eventually you can make some serious money with tripwire marketing but you should have a free source of income before trying.

Tasks 0/4 completed
1. find an affiliate offer to pitch
2. Find an affiliate offer
3. Learn more about advertising on Youtube
4. Research youtube paid advertising

Top Helpers in This Lesson

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Safia369 Premium Plus
Hi Dylan,

I just got question. The best seller for any niche will be different from, and, and, as we know.

In this case, we will have limitless product to review and make best of list. Am I right?

Note: I know that Amazon made onelink possible for associated affiliates.

Have nice day.
Safia369 Premium Plus
Hello friend,

I got what you mean about using YT NOW.
We use the YT to get rid of competition so we can make video with keyword not the same as that used into the article ( the same meaning) to drive traffic to the website.

It just WOW. YouTube is easy and great.
skmorrow Premium
One more question. I completely understand not adding affiliate links to a review until it gets some decent traffic. But why link from an individual review (without an affiliate link) back to a "best of" post? Maybe I am not reading that right?

As a reader, I would be irritated if I am looking at a product review and am not directed to a place to buy that product.
AndrewMichae Premium Plus
Hi Steve,

That post may contain further information relevant to the reader. And it makes sense to have affiliate links in a best-of post.

Also, creating internal backlinks within your site adds up to good SEO.

Hope this helps.

All the best.
skmorrow Premium
Yes, I understand the value of internal links. I edited my question, I don't think I asked it correctly. If I am reading a product review as a consumer, I probably want a link to buy that product, not a link to a "best of" post.
Zarina Premium Plus
I would link to the product sale page too. Of course, interlinking it somewhere like "best ____" and then affiliate link to that particular product.

Same with best of posts - I link to an individual product review then an affiliate link.

Hope this helps, Steve.
skmorrow Premium
Yes, that's what I was thinking too. Internal links are excellent.

I understand not adding an affiliate link to a review until it gets' some decent traffic, that sounds like a good idea.
Zarina Premium Plus
Yeah for sure. Once you get traffic, def add links, and make sure you have a few really at the top so people click on those.
skmorrow Premium
I don't understand this part:

(it would be kind of suspicious to the reader if all your links just went to Pet Care Supplies).

Why would it be suspicious if all the links point to Pet Care Supplies? We link to Amazon all the time with these "best of" posts and that isn't suspicious, is it?
AndrewMichae Premium Plus
Hi Steve,

it probably means that a reader may not think you're unbiased when it comes to products from Pet Care Supplies.

By having Amazon and maybe another 1 or 2 affiliate programs you don't just look like a salesperson for Pet Care Supplies.

Hope this helps

All the best
skmorrow Premium
Not really, because normally we just look like salespeople for Amazon. Most affiliate programs (in my experience) will not approve a brand new website until you have some traffic. Amazon gives you a chance, with 180 days to make 3 sales. That's why so many people start with Amazon.
AndrewMichae Premium Plus
Perhaps. And Amazon isn't just Amazon. They're also a marketplace for other sellers to have profiles and sell products.
Zarina Premium Plus
I think people just got used to Amazon, that if you link to anything else it might be unfamiliar for them. Even for my niche I mostly link to Amazon and then I have another link to a specific store specific in my niche.
earlofpearl Premium
Hey I learn a lot from this course and never really mention, one question on lesson 8, Why use that funnel only when you making money already? What about if you have all these FREE bonus on freeway?
I think its very well done, and I trying that, It wouldn't cost me cause I have the products (bonus) to give.