Selecting a keyword

When it comes to choosing keywords, you have to be specific! (Note: this method works better for Niche sites than for Authority sites, unless you’re going the route of keyword rich domain name which isn’t exactly recommended.) I don’t think you’d have much luck ranking for the keyword “dog” (the classic example, I know.) so let’s make things more specific. Instead of dog, let’s search “how to train your dog” lots of options come up, some high some low. Scroll down some and this is what you’ll see.

I like the sound of the one I have highlighted. Puppy obedience training. It gets 3,600 searches a month and sounds pretty specific. The keyword tool here says that it has high competition, but once again, we don’t know if that’s true. Google is strangely inaccurate with its own figures.

For some reason, Google says that the global and local searches are the same, these are the two pairs of numbers on the right. I’ll admit, I don’t know why Google does or says anything. I just work with him. Now let’s figure out how to determine how much competition there really is.

Competition search