Are You Informative & Engaging?

Welcome to Step 3 of my “Creating a Content Strategy” series. This is yet another step to help you focus on a strategy and grow your business.

If you’ve missed the first 2 steps, the links are below…

Click here for Step 1

Click here for Step 2

So let’s dive right in, OK?

Step Three: Create Valuable Content

No doubt you’ve heard this term time and time again… “valuable”. But what does valuable content mean exactly?

Well… when you’re searching for a solution online, what are you looking for?

1. Do you like it when you find something spammy that’s just trying to push a product or service on you?
2. Do you like it when the blog is “thin”, giving you only vague solutions that can’t be applied?
3. Is the article boring with no images and huge blocks of content per paragraph?
4. Or maybe you can’t even find a solution!!

Now put yourself in your reader’s shoes. Would you want to read the content you’re writing?!

Your content should be both informative and engaging, and it should provide value to your audience.

You want to go the extra mile, and offer the best written & best looking article that you can create in that moment in time.

What I mean by that is when you’re new, your content won’t be the best…. Yet! And that’s ok, because you probably don’t have any traffic yet anyway, haha.

With practice, you’ll get better. Look to improve your content 1% each time. And don’t compare yourself to someone else. You can’t be expected to write articles like those bloggers who’ve been creating content for years.

So What’s Considered Valuable?

The most important thing is to do your research, and write about the solution to their pain point.

For example: If their pain point is not being able to keep the weight off, then you look for a low-hanging keyword, like “how to keep your weight loss after 1 year” and write your article specifically focusing on that keyword.

Don't drift off and chase bunny trails. Stay on course. Be as detailed as you can and offer actionable solutions. People love it when you give the “how’s” with the “why’s”.

One great way to research and help you rank such an article is to use Jaaxy, and click on Search Analysis.

Notice I put in the long-tail keyword I used above. Then you choose which search engine you want (I used Bing in this instance) and click Find Keywords.

This pulls up the top 10 or so articles that are ranking for that keyword. You’re given the URL, and when you click on View Details, you’ll see what the word count of the article is.

So pull up the top 3-5 articles and do your research. You can’t copy them, but no one has copyright on ideas.

• What are their solutions?
• How many words did they use?
• What kind of images are they using?
• How are the articles formatted?

The whole idea here is to try and improve on what’s already ranking!

I hope this has given you a better understanding of “Valuable Content”.

Yes, it takes time to research, write, & format, but with having examples at your fingertips, and practicing over and over again, you’ll improve your content over time and start ranking!

And then of course, comes the commissions, LOL!

Cheers for today,

Suzanne

P.S. Add Grammarly to your browser for grammar & spell checks. It's awesome!!