The Importance of a Quality About Me Page....
One of the critical keys to a successful online business is the content that you put in your About Me page, yet so many of us have seem to have a fear of telling their visitors who they really are, or how they became such a loyal supporter of their given product of choice. Even something as simple as adding a photo of themselves to the page has many running for the hills.
Maybe its because some think they don't photograph well, or maybe its just the fact that they don't want their image associated with the product they chose to promote, but giving your visitors the ability to put a face as well as a background story with your site, you give them the important groundwork to putting their trust in what you have to say. It also tells the world that there is an actual human being behind the site, as opposed to just another computer generated sterile website, with no feeling, no soul, and whose only goal is to take as much of the visitors money as it can.
I actually came across a great article in the Jan edition of Entrepreneur that does a great job of explaining how to write a quality about me page. From what I have learned, visitors actually want to be able to relate to the face behind the site. Whether it be the reason why you started using/promoting a product due to financial issues, a life change etc, or the reason behind why you created the product you are selling, your story should be unique to you, and not a carbon copy of what a fellow member used for their site.
If you'd like to read more, you can check out the article here: http://www.entrepreneur.com/article/222480
Recent Comments
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I actually figured it out myself and got pretty excited about my ability to do so. I want to say a big thank you for your replies. I love this community!
There is an in-depth training done by Kyle here: https://my.wealthyaffiliate.com/training/online-entrepreneur-certification-making-money-level-3/adding-affiliate-links-to-your-pages
This covers how to add your affiliate link to bring people to the sign-up page and video for WA, but you can use the exact same process with any affiliate link.
Hello Smokeywins! Thank you for this blog and for the link to Entrepreneur. This is exactly what I needed to read!
Thanks for this, smokeywins. I am in the middle of fixing my About Me page and always knew I needed a photo (here too on WA)and my story. I kept deleting them, then putting them down again, lol. But I totally agree, the person reading needs to know who you are and why you are there. I don't know why this is difficult for some of us to do, like me for example. Because actually our story is it what led us to do our own thing. It led to our changing our life. So it is a good thing, not bad. Does that make sense? :P
What you posted helps a ton! :) Thanks again.
After reading this I'm finding new motivation to improve my communication skills to connect with site visitor's experience!. Thank you, I knew it needed help but you've explained Why!.
I think the About Me page is absolutely important. You never get a second chance to make an impression. I always go to that page whenever I visit a site. It gives me confidence, or just the opposite. I also agree with you about a picture. I know it's hard to feel so exposed, but people want to know you're human.
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Thanks for this smoky wins. I am having trouble with this aspect of my website now and slowly trying to close the gap