Daily Facts - Day #56: Billion dollar niches - Joint pain
Joint pain is literally everywhere.
According to several sources, there are more than 50 million people desperate for solutions and relief.
And once again, Google Trends will tell us how steady is the demand:
And here are the numbers provided by Ibisworld and Shownearby:
- Market size: $32 billion
- Annual growth: 3.0%
- Number of people who have been diagnosed: 50+ million
- Number of knee, hip, shoulder or other joint replacements performed due to arthritis all over the world: 850K
- Core consumers aged 65 and above: 12%
And no wonder, Jaaxy gave me 5,663 AVG monthly searches for the term "joint pain" ...
And you won't believe it, but there are more than 1,000 monthly searches for "dog joint pain relief" :)
The cherry on the top?
Almost endless sub-niches and target segments: knee pain, hip joint pain, thumb and finger joint pain, shoulder joint pain, menopause joint pain, joint pain after pregnancy, arthritis, osteoarthritis, psoriatic arthritis, etc.
And an avalanche of affiliate products: supplements, creams, books, treatments, home remedies, pills, pillows, compression supports, wellness programs, etc. I found 20,000 products only on Amazon!
My conclusion
Joint pain is extremely common problem for one third of the adults.
Joint pain can affect any bone of the body, from shoulders and hands to ankles and feet.
Injury or disease affecting any of the ligaments, bursae or tendons surrounding joint may cause joint pain.
Old age, obesity, people with joint injuries due to sports, work-related activities or accidents may increase the risk of developing joint pain.
Joint pain is a constantly growing highly profitable market.
The target audience is both male and female aged 44 to 65+ tend to have disposable income to spend.
Joint pain means repeat customers.
Long story short: if successful affiliate marketing is about solving real problems, this is definitely a goldmine.
Your thoughts?
Recent Comments
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Yep. The gouty arthritis is part of the package.
I can't enumerate all the possible reasons and factors :)
yes, I do agree. Joint pain is very common. This includes the hands and wrists in computer typing keyboard and bad posture over the years. It is a great niche for a joint free solution...
Thank you for sharing your thoughts.
Ha --
Great insights in your post as always! Definitely, this niche has the potential to help a lot of people in mitigating or eliminating joint pain, which is a common health concern.
You didn't mention arthritis, which is a major cause. I know all about joint pain, having had two knees and one hip replaced. You are right -- It is certainly a viable field, as many people are suffering.
Another of your good ideas...
Oh, okay, I saw it. Good. Arthritis is not fun. When I was younger, I said that I would never get arthritis. Wrong. It could be worse, though. I can deal with it...but, really, pain relief is definitely a good niche.
Unfortunately I can relate :(((((
My joints are killing me ... But I hate drugs and I have no time for treatments etc
Too many years of Jane Fonda aerobics back in the 80's! We used to do it barefoot on concrete. Now, paying the price :D
Doing Yoga now instead, easier on the joints.
This is a HUGE niche market, in our opinion. Good one Zed! Love this one.
Interesting idea - It fits me cause I know how frustrating it is and how often most prescribed medicine just doesn't do the trick.
This would also be great to add for those working with herbal solutions.
I wonder though how to get this type of niche popular with those who are actually troubled with joint pain. With most being over 65 and most people over 65 are not big users of the internet it seems that it would be a challenge to get the word out to those who need it the most... Just thinking. Thanks Zed.
Thanks for the feedback Ray!
I have to disagree ... According to Statista 66% of 65+ years old US citizens are internet users. See the screenshot
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Just reading this I can already think of 3 close friends complaining of joint pain - never thought of this niche. Thank you
Thanks for stepping by Pinky!