You can use the Keyword in either place. You know it's either the Title or within the first couple of sentences. Get it done and keep going!

Yes as a mum of a one year old I think I would type in. "How do I get my baby to sleep" or "Why won't my baby sleep?" or "sleep techniques for my baby" - something like that. As jen says below - check the keywords out in this area. I was doing this not that long ago - more than happy to review once it's done!!

I would definitely say that as I parent of four myself, if any of mine had sleep problems I would type into a search engine the question of how to to get my baby/ kid to sleep. Long before I would think of the solution. That's almost the same as asking a first time parent who has never fed a baby, held a baby, or even learned about a baby to automatically know how to pick up a newborn and burp him or her? Definitely check Jaaxy for some low hanging fruit related to your niche! Good luck and shoot me a link if you would like someone to critique? Or simply to give positive feed back in you comments area on your site! ;)

Keyword search is the "key" here. Have you checked Jaaxi?

good stuff

sleep tape, sleep therapy, subliminal sleep tape, etc.

Looks like Jean and Steve have you covered.

I agree with Steve. You need to do your keyword search and use those low competition keywords or phrases.

Your keyword research should answer that question for you. The lower the competition, the better your chances of being found.

I agree with your logic about naming the problem. I still have to get my head around product reviews. It is hard not to start selling the product which is a natural thing to do. So question is, by naming the problem and then offering the product as the solution, are you selling it or reviewing it?