SEO Keyword Strategy (Why Longtail Keywords Are Best)

Last Update: June 02, 2019

Fine-Tune Your Longtail Keyword Strategy


Hi Folks

The thing with long-tail keywords is that they have to look natural in your content. While keywords are important for driving traffic, content that flows naturally should still be your priority.

Using Longtail Keywords In Your Content

The key is optimizing your content so that your longtail keywords don’t act as a distraction to the reader, and therefore act as a signal to Google so that your content satisfies a particular query.

To that end, add your main long-tail keyword to your headline. Also add it to your introduction, to at least one subheading, your conclusion, and use it once or twice throughout your content.

Don’t overdo things by stuffing your page with your longtail keywords. And whenever you use longtail keywords in your content, make sure they’re absolutely relevant to the page. They must fit the content. If you draw users in with longtails that don’t match to what’s actually on the page, your bounce rate will go up and your ranking will drop.

Longtail Keywords In Metadata

Title Tags and Meta Descriptions are two key components of metadata that can help you rank. Title Tags have a direct influence on your SEO efforts, and while Meta Descriptions are no longer a ranking factor, a compelling Meta Description will increase your CTR (click-through rate).

This is important because click-through rate is a ranking factor.


Nailing your metadata with longtail keywords will attract more of the right traffic and encourage people to click on your content. However, I recommend adding a different longtail keyword to each so that Google doesn’t flag you. Its also a good idea to add your main longtail to your URL, or use brackets as I have with this blog.

Maximise Anchor Text (Guest Blogging)

I’m not going to go into launching a guest blogging campaign here. Because the purpose of a guest blogging campaign is to build more links, you’ll be using a lot of anchor text, which is the phrase that’s placed over a clickable link (Backlink) back to your website.

For example, if I was to write an article on online marketing for another blog, I might include the anchor text “online marketing for beginners” within the content with a link back to an article on my website about that subject.

Anchor text presents you with the chance to use your longtail keywords to drive more traffic to your website. However, do not use the same anchor text over and over again otherwise Google will penalize you.

To finish - If you want to rank higher and draw more high quality traffic to your website, you need to fine-tune your longtail keyword strategy.

Use the tips in this article and keep creating great content that’s optimized with the right long-tails. Pretty soon, you’ll be well on your way to more traffic and of course more sales.

Anyone with more tips and advice can of course leave them via a comment below.

Onwards to success folks and have a great day.

Robert Allan

PS

By The Way

This is blog number 500 I have published since joining Wealthy Affiliate.

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bushrash Premium
Great informative post as always, thanks for sharing, Robert!
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Robert-A Premium
Happy to share Bushra and thank you for stopping by.
Have a good one.
Robert
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Mick18 Premium
Congrats on blog number 500. That's amazing! Well done as always. Thanks Robert.
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Robert-A Premium
Hope you have read the other 499 Mickey lol.
Enjoy your day.
Robert
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Lazyblogger Premium
Very informative will use your tips. Thanks.
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Robert-A Premium
Thank you for your visit David.
Have a good one.
Robert
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dragonfly10 Premium
Robert, you are always so informative.
Sandy
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Robert-A Premium
Always happy to point you in the right direction Sandy.
Enjoy your day when it dawns for you.
Robert
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Jenny28 Premium
Once again, thank you for a great post.
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Robert-A Premium
No probs Jenny and happy to share my tips and advice.
Have a good one when it dawns for you.
Robert
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FKelso Premium
Good post, Robert. Thanks.
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Robert-A Premium
Always happy to share my knowledge Fran.
Hope you're doing well.
Robert
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LethaK1 Premium
Thanks Robert,
I'm taking your advice
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Robert-A Premium
Hi Letha
It takes time to understand Keywords and their SEO value but take it slow and easy and all will become clear the more you proceed through the training and read blogs such as mine.
Enjoy your Wednesday.
Robert
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LethaK1 Premium
Ok, great advice Robert-A
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OSegun Premium
Hi Robert,
Well done and thanks for the advice.
Segun
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Robert-A Premium
Happy to share my tips and advice Segun.
Enjoy your day.
Robert
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EllieMisc Premium
Thanks Robert for more terrific advice!
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Robert-A Premium
Hello Elaine and hope you went away with a better understanding of those Longtails and how to use them.
Have a good one.
Robert
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manna4star2 Premium
Robert, your blogs just keep getting better and better. Constantly reinforcing what Kyle is teaching.

btw,,, Congratulations on Blog #500.

Sonny
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Robert-A Premium
Hello Sonny and thank you for taking the time to read my blog.
There is always something to learn as you proceed through the training.
I merely try to make it a bit more clearer to those who have trouble understand the processes involved.
Enjoy your Wednesday.
Robert
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