SEO Keyword Strategy (Why Longtail Keywords Are Best)
Fine-Tune Your Longtail Keyword Strategy
The thing with long-tail keywords is that they have to look natural in your content. While keywords are important for driving traffic, content that flows naturally should still be your priority.
Using Longtail Keywords In Your Content
The key is optimizing your content so that your longtail keywords don’t act as a distraction to the reader, and therefore act as a signal to Google so that your content satisfies a particular query.
To that end, add your main long-tail keyword to your headline. Also add it to your introduction, to at least one subheading, your conclusion, and use it once or twice throughout your content.
Don’t overdo things by stuffing your page with your longtail keywords. And whenever you use longtail keywords in your content, make sure they’re absolutely relevant to the page. They must fit the content. If you draw users in with longtails that don’t match to what’s actually on the page, your bounce rate will go up and your ranking will drop.
Longtail Keywords In Metadata
Title Tags and Meta Descriptions are two key components of metadata that can help you rank. Title Tags have a direct influence on your SEO efforts, and while Meta Descriptions are no longer a ranking factor, a compelling Meta Description will increase your CTR (click-through rate).
This is important because click-through rate is a ranking factor.
Nailing your metadata with longtail keywords will attract more of the right traffic and encourage people to click on your content. However, I recommend adding a different longtail keyword to each so that Google doesn’t flag you. Its also a good idea to add your main longtail to your URL, or use brackets as I have with this blog.
Maximise Anchor Text (Guest Blogging)
I’m not going to go into launching a guest blogging campaign here. Because the purpose of a guest blogging campaign is to build more links, you’ll be using a lot of anchor text, which is the phrase that’s placed over a clickable link (Backlink) back to your website.
For example, if I was to write an article on online marketing for another blog, I might include the anchor text “online marketing for beginners” within the content with a link back to an article on my website about that subject.
Anchor text presents you with the chance to use your longtail keywords to drive more traffic to your website. However, do not use the same anchor text over and over again otherwise Google will penalize you.
To finish - If you want to rank higher and draw more high quality traffic to your website, you need to fine-tune your longtail keyword strategy.
Use the tips in this article and keep creating great content that’s optimized with the right long-tails. Pretty soon, you’ll be well on your way to more traffic and of course more sales.
Anyone with more tips and advice can of course leave them via a comment below.
Onwards to success folks and have a great day.
By The Way
This is blog number 500 I have published since joining Wealthy Affiliate.