How To Improve A Search Engine Ranking
How To Rank With Search Engines
Lots of questions asked of me this week about how to achieve ranking on the first page of search engine results.
It really is quite simple, and a lot of common sense must go into your strategy if you want to achieve the highest possible rank for your website and its content. In this blog I will endeavour to enlighten all those of the membership who seem to find this a hard thing to achieve.
First of all studies have revealed that 90% of Internet users find websites through search engines and out of those users, 90% do not go past the first 3 pages. With this in mind its easy to see why it’s important for your website to rank as high as possible if you want the traffic you need to make any money. Search Engine Results Pages (SERP's) are the pages you see after you type in a search term on Google or other search engines. Because 90% of people use search engines to find what they are looking for these SERP’s are the most important pages on the internet.
The Search Engines Result Pages can be broadly divided into two categories:
Organic listings and Paid Advertisements usually bought on a Pay Per Click basis. Although PPC is a great way to generate traffic and sales, did you know that about 80% of clicks on Google occur within the organic listings and not the PPC listings? This is why its important to get your site to rank naturally in the search engine result pages.
Achieving a high rank isn't rocket science folks. Its just a matter of optimising your website to be search engine friendly.
Search Engine Optimisation, or SEO is the process of engineering your website so it can be properly read by the search engine spiders. To this end, SEO is pretty much common sense because search engines are text analysis systems. Bear this in mind because if your webpage is full of images with little text your site will not rank high.
You will also need to target each keyword or keyword phrase on different pages. So if you want to target the search term “losing weight” you need to have one page with the title “losing weight” and content solely about “losing weight”.
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Again this is just common sense. However it never ceases to amaze me why people still call their home pages “Home” or have their own name on the title of every single page of their website. The owners probably search for their business and are pleased when it comes up first in Google. This is only good for the customers that know your company which is fine for large brands like Nestle or Cadbury. If you’re trying to get customers from internet users you need to optimise your text for the search engines. Other important aspects of getting ranking high in the SERPs is trust and authority.
Its no different than any other business trying to gain trust and a good reputation.
In the real world established businesses have a lot more going for them than new start up businesses. For example, your favourite restaurant. If a new restaurant opened up just down the street you might not want to risk eating there and you will stick with your favourite restaurant.
But if you hear that the new one is gaining a reputation for good food you might then decide to try it out yourself. The same can be said about websites except the trust you get is via an algorithm. The more links you get from already established trusted authority sites the more search engines will trust you. Why you might ask? Simply because a good website will not link to a rubbish or irrelevant website.
Another aspect of trust is by doing things with the search engines terms and conditions. This means building links naturally and not excessive use of keywords. Also publishing dozens of pages in one day is not a naturally progression, search engines like websites to expand naturally, anything else and their warning lights flash which means they will look into your site and there is a good chance they will ban it.
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There are many factors that go towards ensuring a high rank but basically the only way to obtain a high rank in the SERPs is to do everything the search engines like. This means building websites that are easy to navigate (so users and the crawlers can find every page easily),have lots of good relevant interesting content and plenty of trusted links.
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There you have it folks. Make your website the best site on the internet in your chosen niche and you shouldn’t go far wrong.
Onwards And Upwards To Success And Have An Awesome Weekend.