How To Improve A Search Engine Ranking

Last Update: October 07, 2018

How To Rank With Search Engines


Hi Folks

Lots of questions asked of me this week about how to achieve ranking on the first page of search engine results.

It really is quite simple, and a lot of common sense must go into your strategy if you want to achieve the highest possible rank for your website and its content. In this blog I will endeavour to enlighten all those of the membership who seem to find this a hard thing to achieve.

First of all studies have revealed that 90% of Internet users find websites through search engines and out of those users, 90% do not go past the first 3 pages. With this in mind its easy to see why it’s important for your website to rank as high as possible if you want the traffic you need to make any money. Search Engine Results Pages (SERP's) are the pages you see after you type in a search term on Google or other search engines. Because 90% of people use search engines to find what they are looking for these SERP’s are the most important pages on the internet.

The Search Engines Result Pages can be broadly divided into two categories:

Organic listings and Paid Advertisements usually bought on a Pay Per Click basis. Although PPC is a great way to generate traffic and sales, did you know that about 80% of clicks on Google occur within the organic listings and not the PPC listings? This is why its important to get your site to rank naturally in the search engine result pages.


Achieving a high rank isn't rocket science folks. Its just a matter of optimising your website to be search engine friendly.

Search Engine Optimisation, or SEO is the process of engineering your website so it can be properly read by the search engine spiders. To this end, SEO is pretty much common sense because search engines are text analysis systems. Bear this in mind because if your webpage is full of images with little text your site will not rank high.

You will also need to target each keyword or keyword phrase on different pages. So if you want to target the search term “losing weight” you need to have one page with the title “losing weight” and content solely about “losing weight”.

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Again this is just common sense. However it never ceases to amaze me why people still call their home pages “Home” or have their own name on the title of every single page of their website. The owners probably search for their business and are pleased when it comes up first in Google. This is only good for the customers that know your company which is fine for large brands like Nestle or Cadbury. If you’re trying to get customers from internet users you need to optimise your text for the search engines. Other important aspects of getting ranking high in the SERPs is trust and authority.

Its no different than any other business trying to gain trust and a good reputation.

In the real world established businesses have a lot more going for them than new start up businesses. For example, your favourite restaurant. If a new restaurant opened up just down the street you might not want to risk eating there and you will stick with your favourite restaurant.

But if you hear that the new one is gaining a reputation for good food you might then decide to try it out yourself. The same can be said about websites except the trust you get is via an algorithm. The more links you get from already established trusted authority sites the more search engines will trust you. Why you might ask? Simply because a good website will not link to a rubbish or irrelevant website.

Another aspect of trust is by doing things with the search engines terms and conditions. This means building links naturally and not excessive use of keywords. Also publishing dozens of pages in one day is not a naturally progression, search engines like websites to expand naturally, anything else and their warning lights flash which means they will look into your site and there is a good chance they will ban it.

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There are many factors that go towards ensuring a high rank but basically the only way to obtain a high rank in the SERPs is to do everything the search engines like. This means building websites that are easy to navigate (so users and the crawlers can find every page easily),have lots of good relevant interesting content and plenty of trusted links.

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There you have it folks. Make your website the best site on the internet in your chosen niche and you shouldn’t go far wrong.

Onwards And Upwards To Success And Have An Awesome Weekend.

Robert Allan




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Roybretton Premium
Thank you, Robert, for your really useful blog post. I often think a lot of SEO is kind of common sense and yet we have to be careful not to get things wrong as getting a number of factors right, makes a huge difference.

Please keep writing, I always enjoy your blog posts and need to find an hour or so to go through the posts that I have missed.

Enjoy your day.

Roy
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Robert-A Premium
Yes it is common sense but then the members new to internet marketing will not be using their common sense.
They will of course be taking the training and they will get stuck.
They may or they may not ask questions but in my experience a lot of them soldier ahead and invariably get it wrong.
We have all been there and I myself made countless mistakes to get where I am today.

I hope this blog will at the very least point all those who asked me questions in the right direction.

I can only do so much and the rest, you guessed it. Its down to common sense.

Enjoy your Monday Roy.
Robert
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Roybretton Premium
Thank you for taking the time to reply Robert, I really do appreciate it. I hear what you're saying, totally in your first paragraph, I have been their too! Sometimes I think we can make things more complicated than necessary, but that is probably the way our brains function, looking into every aspect!

This blog and your other blog posts Robert definitely point people in the right direction, without any doubt whatsoever!

I hope the Scottish weather is good Robert, we have beautiful autumn colours here in East Anglia and I guess it is the same in Scotland.

Have a wonderful day Robert.

Roy
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Robert-A Premium
Hi Roy and thank you for your reply.
We live and we learn Roy or at least we are supposed to.
Its just that some of us take the scenic route lol.

The weather in Scotland like always is very changeable but we are ok this past week but very cold at night and first thing in the morning.
The grass round the block where I live has been white for the past week.
Have a good one as well Roy.
Robert
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Roybretton Premium
Hello Robert, thank you for your reply, I think sometimes I have done the big scenic route!

Everyone that I know who has been to Scotland says how beautiful it is! My wife would love to visit Scotland, I would like to go to, but the weather puts me off a bit, especially as my wife is from Greece! I think a scenic rail trip would be quite a good plan, I'm told there are some beautiful rail trips in Scotland, something I need to look into.

Enjoy your day Robert.

Roy
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Robert-A Premium
Yes indeed there are some great scenic rail trips.
I would venture to guess that the Fort William one is the best.
Wait until the warm weather comes back though.
Don't actually know when that will be lol.
Onwards and Upwards.
Enjoy your Wednesday.
Robert
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Roybretton Premium
Thank you very much, Robert, this sounds like a great idea and something that I have always wanted to do. Where I live we have to use the car a lot so it would be nice to let the train take the strain and admire the countryside while relaxing!

Enjoy your day Robert.

Roy
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Robert-A Premium
Maybe a visit to Loch Ness as well.
You never know, you might get lucky lol.
Enjoy your Thursday.
Robert
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Roybretton Premium
This sounds nice Robert, thank you for the tip.

Have a wonderful day.

Roy
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Robert-A Premium
Almost the weekend and time to rest up.
I should be so lucky lol.
Enjoy the day.
Robert
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JonLake Premium
Nice post Robert. The only piece I would question is where you say that every keyword should have it's own page/post.

I was reading last week that Googles latest update now looks for pages on a topic not just a keyword. Some of the SEO people I follow have suggested using LSI for each page/post so that it encompasses several closely linked keywords in one page/post.

For those of you not sure what LSI is, it stands for Latent Semantic Index. This blog post from just last week explains it very well https://robpowellbizblog.com/what-are-lsi-keywords/
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Robert-A Premium
Hi Jonathan and thank you for reading my blog and for your input.
It does make a lot of sense to have one main keyword within each article you publish.
This is simply because each article should have different content so why would you want the same keyword as another article?

I understand the concept of LSI keywords and have in fact published blogs on this within WA.
You should have a browse.
Enjoy your Sunday.
Robert
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BobMargroff Premium
Great post Robert... It's funny you say this, I was just looking through my posts and trying to figure out why only one article/page is indexed by Google. I hope I have it figured out now... I didn't have any keywords listed on each of my posts, just the review page. I went back and it is fixed now, so now I wait to see if they each get indexed... the information you gave here is exactly as you say...common sense. More of need this, thanks.
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Robert-A Premium
Hi Robert and thank you for reading and commenting.
Always a good idea to use a different keyword for each post.
After all each article you publish should contain different information.

When it comes to indexing, why not manually request indexing right after you publish.
This way it will sometimes only take a couple of minutes but certainly within 24 hours.
Have a good one.
Robert
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BobMargroff Premium
I keep forgetting to manually request indexing... I’ll have to go back and look at the training again on how to do that.
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Robert-A Premium
Its easy in the new version of Google Console.
Here is a link to a training
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BobMargroff Premium
Thank you very much, you saved me some time searching for it.
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Robert-A Premium
No probs, happy to point people in the right direction when I can.
Enjoy your Monday when it dawns for you.
Robert
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MKearns Premium
I knew it was an 80/20 mix, Robert.Great post!
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Robert-A Premium
Hi Mike and thank you for dropping by.
80% does seem quite a lot.
However it does make a lot of sense when you consider the fact that of all the people accessing the internet every day that only a much smaller percentage of them will actually be able to afford the paid advertising.
Have a good one MIke.
Robert
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AlanJE Premium
Great post and training thank you Robert, Best Alan
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Robert-A Premium
Hello Alan and thank you for your visit.
Always happy to pass on my tips and advice so hope they will help you with your own website.
Have a good one.
Robert
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lynnsam61 Premium
Hi Robert,
These are great tips and love the restaurant analogy.
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Robert-A Premium
Hi Erica and thank you for dropping by.
Hope my tips will serve you well with your own website.
Have a great day today and the week to come.
Robert
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JJones352 Premium
Excellent blog.Lots of useful tips. Thank you.
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Robert-A Premium
Hi Jeff and thank you for reading.
Hope you went away with a tip or two that will help you with your own website.
Enjoy your Sunday.
Robert
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shelley8492 Premium
So what would you recommend naming your "home" page that would be short enough to fit in a menu?
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Robert-A Premium
There is nothing wrong with a 'Home' page.
Its the content you have to think about.
Is it what the visitor was looking for?
To this end you are much better having your Home Page as a Blog roll and then the visitor has a choice.
Its important for visitors to have a choice so they feel they are in control.
Thank you for reading.
Robert
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shelley8492 Premium
Oh, I misunderstood. I thought you meant to name the home page something else. I do have my home page as my blog roll.
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Robert-A Premium
No probs Shelley.
A lot of the newer members get a wee bit mixed up with this.

Enjoy your Sunday.
Robert
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JKulk1 Premium
Great blog Robert. I think a lot of people struggle to understand the concept of ranking. Your explanation helps. Jim
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Robert-A Premium
Happy to help if and when I can Jim.
Hope you at least took away a basic understanding from my blog.
Have a good day.
Robert
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subcpo14 Premium
awesome read. J
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Robert-A Premium
Thank you Jay.
Have a great Saturday.
Robert
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LouisP1 Premium
Thanks Robert. Very good information, and just follow the training lessons.
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Robert-A Premium
Thank you for reading Louis.
Hope you went away with a tip ,or two you will use.
Enjoy your Saturday.
Robert
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PeterMay Premium
Thanks Robert sage advice.
Peter
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Robert-A Premium
No pros Peter.
Thank you for drop[ping by and reading.
Have a good one.
Robert
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Hollshope Premium
So much of it goes back to great and relevant content. Great training - thank you!
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Robert-A Premium
Yes indeed Holly quality content will always top the mediocre.
Thank you for stopping by and hope your Saturday is going well.
Robert
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