Autoresponder Tips and Tricks

Last Update: November 15, 2016

Autoresponder Tips

Email marketing is NOT dead and several business owners live and breathe by it. For some, it's still the main traffic puller and a definite money-maker.

Before moving on, I would like to share some email statistics with you

  • Email marketing averages an ROI of $38 for every $1 spent. (DMA National Client Email Report 2015)
  • For 89 percent of marketers, email serves as the primary channel for lead generation. (Mailigen)
  • Email has become the top source of analytics data for marketing professionals, with 41 percent relying on performance data. (Forbes)
  • For one in five companies, email marketing provides an ROI greater than 70-to-1. (DMA National Client Email Report 2015)
  • Emails that are relevant to the recipient drive 18 times more revenue than general broadcast emails. (Mailigen)
  • Email is the preferred source of business communication for 72 percent of consumers. (MarketingSherpa)
  • Sixty-one percent of consumers enjoy receiving promotional emails weekly, and 28 percent would like emails to come even more frequently. (MarketingSherpa)

Even if you're new here, you'll want to think about email marketing and autoresponders down the road.

A newsletter is a one-time thing - generally, once or twice a month to announce an upcoming event, perhaps new website features or a new product. But, the autoresponder is much more flexible and it's automated.

Put simply, an autoresponder is a series of "time-released" emails sent out in a pre-determined sequence.

The cool thing is that each visitor to your website (or landing page) will receive the same set of emails in the sequence you scheduled regardless if they visited last week, today or in the future.

Also, the autoresponder helps set you up as an authority on a topic and most of all, it builds trust. And, as we all know, we are much more tempted to make a purchase from someone we trust rather than a stranger.

Many newbies lose sleep over what to deliver to their readers in an autoresponder series. I recall when I first set one up and I hacked away at it for days.

So, I would like to give you guys a few idea to ponder - in hopes of alleviating that all too familiar writing anxiety.....

Option 1: Deliver a Report or eBook via Email

Another cool thing about autoresponders is that you don't have to worry about the duplicate content penalty. Soooo.... you can take an eBook that is related to your topic and perhaps use the outline (chapters) as your email series. Most eBooks have at least 10 chapters. Well, there ya go, 10 emails. Add in a Welcome email and you're all set. Copy and Paste that bad boy! BOOM, you're an expert!

Option 2: Resurrect Older Blog Posts AND Increase Website Traffic while Decreasing Bounce Rate

Here's one of my favorite options because it does so much for you. Let's say you're website is about blogging. You might have a series of posts to help your readers through the various stages of blog creation. It might begin with choosing a host, selecting the right domain name, niche selection, article writing, on-page SEO, etc.

You can deliver snippets of each post within an email and simply refer them to the associated post.

For example, here is a recent one I signed up for:

The Welcome Email :

Notice the questions? Awesome for engagement. And, yes, every link goes to an already published post.

Here's the second email received a few days later:

Notice the link reference to Lesson 1? Yep, that's to a blog post.

See how brief and to the point this message is? Clean and clear call to action.

Cool. Let's take a peek at one more....

The third in the series:

Again, brief and to the point. Clear call to action. But, also notice the wee blurb about "a big relief to me!" - enticing the reader to check it out and perhaps avoid making the same mistake. The fear factor.

The one thing I would add to these though is a P.S. Mannnnyyyy folks are enticed by the P.S. and click rates are high via links included in a P.S. below the signature.

Option 3: Creating Absolutely New Content Not Available on Your Website.

This option is great if you truly love to research and write. It's very effective for signups, because readers FEEL like they are getting access to something no one else is. You're giving them the "insider" information. BUT this, of course, takes more work.

So, as you can see, creating an autoresponder doesn't have to be some magnanimous task. I don't want you to lose sleep over it. I would recommend options 1 & 2 for your first autoresponder setup. Then, you can easily venture on to more advanced email marketing methods like cross promotions, email segmentation and so on.

I hope you found these brief wee tips useful!

Cheers!

pj

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onlineflow Premium
Simple... concise... Awesome!!
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GiuliaB Premium
Excellent advice, PJ, just as I'm about to dive deep into the realm of autoresponders. Thank you.

Giulia
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Swangirl Premium
Perfect, thanks!
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RoriO Premium
Good. Really good. Thanks, PJ.
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TheBuilder Premium
Thank you for the Tips and Tricks. You are just Awesome.
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Brandview Premium
"Copy and Paste that bad boy! BOOM, you're an expert!"
Man, do i like that!!...

Thanx!... you just opened another door!...
All of a sudden I find myself to be a budding expert in nearly everything!... Got plenty of ebooks!...

You're a star...
Have a great day...
John
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stepgreen29 Premium
Thanks for the tips.
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stn67 Premium
Good tips once again, I must really soon to get started with creating a mail series
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Mike-Writes Premium
Excellent information, PJ.
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philaccardo Premium
May I PM you, please?
Best.
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PjGermain Premium
Hey Phil, sure thing!
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GayleneNepia Premium
Thanks for the great information Pj, much appreciated.
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JewelCarol Premium
Exactly, email marketing is not dead, I agree, PJ, thank you for sharing an awesome post, bookmarked to share. :)
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PjGermain Premium
Thank YOU, Jewel!!! :-)
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LinDash01 Premium
Thanks for such great info Pj. Thanks for sharing
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PjGermain Premium
Much appreciated, Lin!
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adreyna Premium
This very helpful information, you've cleared up so many questions re: "email marketing." Thanks for sharing, Pj!
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PjGermain Premium
Excellent! Thanks Audrey!
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JeffDolson Premium
Thanks for the tips Pj.
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PjGermain Premium
Much appreciated Jeff!
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KelseyLim Premium
Hi Pj, That was a damp good guide on email marketing which I am going to follow and try out. Thanks for the tips. Cheers. [Kelsey]
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PjGermain Premium
Outstanding! Thanks so much, Kelsey!
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Marcus1978 Premium
I have an email mini course which links people to various WA training videos. I tell them that they can just close the popup when it appears and continue watching the video for free. I think this is a good soft sell approach, don't you?
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PjGermain Premium
Ahhhh, VERY nice, Marcus! That's a great idea!
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Marcus1978 Premium
Before I created my autoresponder series, I signed up to the lists of several successful WA members: Jay, Dom and Steve. It was good to see what they were doing. They were all doing mini lessons via email like this. I also remember some other lists I signed up to a while back where they linked to videos on WA.
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PjGermain Premium
That's a great tip and exactly what I do. I sign up to several and see what I like best about each one and develop my own!
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SamiWilliams Premium
Thanks for the information. The ideas are usable.
Sami
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PjGermain Premium
Much appreciated Sami!
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MPollock Premium
This is great info, thanks, PJ.
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PjGermain Premium
Thanks again Mike!
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LouisaB Premium
This is awesome Pj. Great information, suggestions, and tips.
Can you tell me how to set up mines, who would you suggest? Be direct. Let me know. Thank you for this lecture. I need Autoresponder.
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PjGermain Premium
Hi Louisa,

Take a peek at this: If you feel you are still having trouble, PM me and I'll be happy to assist.

Cheers!
pj
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Colorman Premium
Very helpful tips Pj. cheers
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PjGermain Premium
Thanks a bunch Leonard!
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MarionBlack Premium
Good stuff Pj, I've bookmarked it.
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PjGermain Premium
Much appreciated Marion! You Rock!
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AussieJeff Premium
Great to see you back in the ring blogging, P.J.
Good tips that I can use here.
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PjGermain Premium
Thanks again Jeff! Great to "see" you also!
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Timea Premium
This is really truly freak'n good! You helped me a lot ! Thank you !
:)
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PjGermain Premium
Thanks very much Timea!!
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paulgoodwin Premium
Brilliant as always my friend
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PjGermain Premium
Thanks again Paul!!
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MKearns Premium
Thank you PJ Very essential material in a core area of marketing.
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PjGermain Premium
Thank you Mike!
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philaccardo Premium
Hello PJ:
Id like to know what you think about Mailit.
This is a plugin created by Brett Rutecky supposed to replace autoresponders.
I bought it and it works fine.
You pay for it when you buy it then there are no monthly fees.
Best/Phil
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PjGermain Premium
Hi Phil,
As I understand it, Mailit is not a an autoresponder where you can send the timed sequence emails. It DOES do a good job of the one-shot (broadcast) type emails though.

Hope that helps!
pj
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philaccardo Premium
So should I have a regular autoresponder too? Could I do without an autoresponder and just handle IM with Mailiti?
Thanks again.
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gappleby Premium
Great article, PJ. IMO you are the best resource in the WA community. There are a lot of really good ones, a few great ones, and you are at the top of the heap. Anyone who is serious about internet marketing success should follow what you say, watch what you do, and apply it. Keep 'em coming, PJ!

I've been hearing that email marketing is dead for years. I guess no one told Amazon or Flight Hub, huh? They're laughing all the way to the bank! (Flight Hub combines email marketing with re-targeting, which is way kool, but the re-targeting is to build their list so they can email to you. Pretty smart, 'eh?)

Not only does email marketing deliver the highest ROI of any marketing channel - bar none, it also delivers ownership. You own the traffic and you own the channel. Google can slap to its heart's content, and Facebook can change it's rules more often than we change our socks, but they can't touch our tribe, can they? They can't penalize us for duplicate content, for using affiliate links or for anything else. They don't have to approve our ads or our copy. In fact, in my view, Google, Facebook, YouTube, etc. should be used to build your email list, where the power is. That's their main value to internet marketers - to convert traffic that you don't own into traffic that you do own, with a channel that you control, not them.

I also agree with your premise that autoresponders are a big piece of the automation puzzle. Money does not bring freedom (sorry) - automation brings freedom. Money can bring either freedom or slavery, depending on how you choose to earn it. "Being your own boss" is by definition just another job. True entrepreneurs seek freedom...financial and lifestyle...and the autoresponder is one of their tools to achieve it.

Here's some additional thought on Karen's email series:

Her emails are written in a very conversational style.

Each email quickly reminds the reader what they learned in the previous email, what they will learn in this email (believe me, they've already forgotten!) and what's coming next and when (builds anticipation and structure, positions all the emails as one segmented correspondence vs. email overload).

Emails are personalized ("Hi, PJ"). "Hi PJ" is better than "Dear PJ". The email is positioned as a one-on-one conversation, her and you. Perfect!

Full disclosure: Capturing names versus just emails is a trade-off because opt-in rates will probably drop. For me, I still want names because personalization is such a powerful tool with your tribe. May not apply in all cases, but I want at least their first name. There are strategies for doing that and still getting good opt-in rates, and the quality of your subscribers and of the relationship you can build is worth the trade-off, IMO.

I also liked Karen's use of "...a big relief to me." Not only did it deal with fear, as you so rightly pointed out, it humanized Karen and put her on the same level as the reader. It released hope in the reader. "Wow, Karen is successful, and she had the same obstacles to overcome as me. If she can conquer them, so can I." And "Wow, Karen was stopped by the same myths as I'm struggling with. She's been there. She understands what I'm going through, so she can help me."

I also agree with you about the effectiveness of PSs. One of the most read part of an email.

In addition to adding in a Welcome email, I would also add an Exit email. Always leave them expecting more from you. Definitely thank them for taking the mini-course and encourage them. Ask for feedback, on the series, or on what they need help on. How about an offer (Duh!)? A call to action. Homework or a challenge. Whatever you do, keep them engaged, pumped and expecting more from you.

Thanks again for yet another amazing article, PJ. I again encourage everyone to follow you and pattern you.

You're the best!

Gordon
The Entrepreneur
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PjGermain Premium
Wow, Gordon!!! What can I say?

Okay, everyone, I in NO way paid/compensated Gordon for that outstanding review!

Also, his incredible expertise in this marketing arena knows no equal. HE is a fountain of marketing knowledge and experience! HE also has been there and done that!!

Thanks so much brother!!!

I'm honored!
p
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gappleby Premium
What?!! No pay or compensation??? I take it all back! JUST KIDDING! You da man!

Permission to use, BTW, if you like.

Gordon
The Entrepreneur
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PjGermain Premium
LMAO!!! TY sir!!!!
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Heidi56 Premium
Great, thanks. I am using mailchimp for a while, but am not really satisfied with anything. I don't want to overload the recipients.
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PjGermain Premium
Awesome Heidi. Yep, I think a three day interval works best for me.
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Heidi56 Premium
Wow, three days! And I think every 2 weeks is the limit.....
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scottyb2good Premium
Hi P.J.
Been thinking bout getting a free mail chimp auto-responder and I think it does the same thing as Aweber but you have to do the work the autoresponder does I think. any suggestions ?......................Scotty B ♫
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PjGermain Premium
Hey Scotty,

Yes, Mailchimp CAN do it. It's just done a wee bit differently than AWeber.

This might help you:
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TitaWorks Premium
Thanks, PJ. Good one! Bookmarking for later reference....
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PjGermain Premium
Thanks Netta!
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Chrissies Premium
Thank you so much for this explanation PJ. I have been thinking about how to do this for some time, and your explanation really helps to put me on the right trac
Very many thanks for your continuing help :)
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PjGermain Premium
Excellent! Happy to help Chrissie!
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CasFromCary Premium
Thanks PJ for this info. Did you build your lists via a Landing page created with wordpress or are you using another one.
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PjGermain Premium
Yes, on one of my site, I have a list built with the "Welcome Mat" function of SumoMe. On another site I use a plugin called PopupPress.
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MOHUNLALL Premium
Hi PjGerman ! I very much appreciate your explanation. I must go through your other blogs to learn more.
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PjGermain Premium
Indeed! Thanks a bunch!
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HarveyBrown Premium
Very insightful Pj. I have been thinking about this for a while and I am not sure if an Autoresponder would work right at the embryo stage of my sight. I was thinking direct emailing to friends and community members and once I have built a following and definitely more content then, bam jump into the Autoresponder. What do you thing?
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PjGermain Premium
Exactly Harvey! When you get to that stage, come back for a review!
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CathyS Premium
Another great post with great info. Love how you give "how-to" stuff! Thanks, PJ!
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PjGermain Premium
Excellent! Thanks a bunch Cathy!
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Kyleprice20 Premium
Thank you! I appreciate the info:).
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PjGermain Premium
Thanks Kyle!
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StepChook Premium
Thank you PJ. This is something that I'll be exploring in much greater depth.
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PjGermain Premium
Awesome! Thanks Steve!
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RayAleksandr Premium
Thanks PJ for the great info, also very interesting statistics!
Ray
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PjGermain Premium
Outstanding! Thanks Ray!
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Toshmack Premium
Brilliant information and very well explained and displayed.
Thanks for the share, cheers, Tosh :)
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PjGermain Premium
Thanks a bunch Tosh!
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Toshmack Premium
You are most welcome, my friend :)
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WilliamBH Premium
Another really great Post PJ .. thank you! Cheers, William.
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PjGermain Premium
Awesome! Thanks William!
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Martstervt Premium
Good stuff PJ, practicle and understandable. I will file in my PJ file and refer back.

Marty
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PjGermain Premium
LOL! Thanks Marty!
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SongbirdDL Premium
Thank you PJ. I have yet to understand and implement an auto-responder. Soon. Thank you for sharing. ~Danielle
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PjGermain Premium
You'll get there, D.! Hang in there!
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SongbirdDL Premium
Thanks PJ!
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bigrog44 Premium
Thanks for sharing, PJ.
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