The Facebook Experiment. Now for Google

The Facebook Experiment. Now for Google

Here's what DALL-E came up with when I asked it to combine the Facebook and Google logos.

Perhaps I should send it to them for if they are ever contemplating a merger 😁.

But on to serious stuff.

The Facebook Experiment

As I've said in previous posts, I haven't used Facebook ads since my account was banned years ago, but decided about a week ago to make a low-cost, controlled venture into them again and collect the data.

So I set up an ad which was a simple lead magnet (e-book) on skin care.

Clicking on it took you to an opt-in page on the website where you could enter your name and email address and download the e-book.

That also added you to a relevant list and started an automated email sequence, which alternated more information on skin care with affiliate product promotions.

I set it to run for a week, with a daily budget of $5, so a total expenditure of $35. That's Aussie dollars, so around $23 U.S. Like I said, a low-cost experiment.

The data is now in.

Impressions: 3,377

Link Clicks: 75

Expenditure: $34.46

CPC: 0.46

According to Facebook that's a good (better than average) result.

Now 75 clicks from 3,377 impressions mightn't seem like much but I'm sure there are plenty of people like me who NEVER click on Facebook ads, regarding them as nuisance interruptions.

And, of course, you're paying for clicks, not impressions.

More importantly, and more under my control, is how many of those clicks fill in their details, download the lead magnet and get onto my list.

And the answer to that was... 9

How many of those made an affiliate purchase? None so far, but of course they are still progressing through the list.

But that's just Hope. The actual data tells me:

3,377 >> 75 >> 9 >> 0

It's the last two that I can have some effect on. My opt-in page simply has a small image of the book and the form for name and email address. If people get that far and don't fill in the form, it's a matter of trust. So I have to address that. Maybe with a video. I'll need to give that some thought.

And the last figure has, I think, a similar issue. My promotions and reviews for the affiliate products need a higher trust factor and that means a rewrite with that in mind.

So in my opinion, $35 (USD 23) was money well spent to provide some useful insights.

And, who knows, I could still make an affiliate commission. One of the products has a commission of $120, so even one sale would give a substantial ROI.

The Google Experiment

Hasn't started yet, but I'll get it going today.

Essentially the same ad, but running on Google Ads for a week, so I can compare the data.

This will be followed by Solo Email Ads.