The ABCs of Affiliate Marketing Success: Chapter 5

byphil1944

8.5K followers

1 year ago

Previously

Chapter 1: Becoming an Affiliate Marketer

Chapter 2: Amazon Associates

Chapter 3: Bonus Creation

Chapter 4: Cookies Matter

Chapter 5: Digital Product Promotions

Digital Product Promotions Require More Than a List of Specs.

Digital products can come in the form of tools that people can download and use or access online or info products that they can read or watch via a video series. When you are promoting digital products and tools, you want to do more than just regurgitate a list of features and benefits that the vendor has put on their sales page.
The customer is not illiterate. They can read these specifications on their own. What they are looking for from you is a little more insight and guidance on whether or not they are making a good choice in spending money on this product.

Of course, you do also need to include the specifications of the product. They need to know if it's a text or video product, if it's downloadable or in the cloud. If there are details such as page and word count or minutes or hours worth of video, you want to include that information as well.

For these types of reviews, you also want to talk about what the tool or course teaches or does. Sometimes, vendors can be a little vague on their sales page because they've been taught to hype up the benefits only without going into great detail about what something does or how it works.

If you have been blessed with the opportunity to have an advanced review copy or even purchase it prior to writing your review, you'll want to give more of that information away, without obviously sharing anything that the customer should be paying for.

There are many times when a vendor might say something is push button or overnight in terms of the ease or speed with which they will have success. But the truth is, there's more work to be done and more effort to be put in in order to get the results the vendor is bragging about.

There are also true costs involved that are often not disclosed to the consumers. For example, you don't want to blindly promote a product that teaches people they can have zero upfront costs using a tool that writes content for them – only to find out the tool isn’t free at all, but merely has a short-term free trial.

Imagine your customer spending $37 on a course teaching them to do this, only to find out they will have recurring costs to access the tool that they were told was free. Not only will they be disappointed in the vendor who is using this type of hype on the sales page, but they're going to be annoyed at you for steering them in that direction and not disclosing the truth about it.

You want to look at the reputation of the vendor who is selling this tool or product. It's going to have a big impact on whether or not your subscribers will continue to trust you when you are sending them to people who either have a reputation for serving their buyers or someone who is known to be a scammer.

If you are just promoting someone to earn a commission because they happen to be your friend online, this isn't a good enough reason for many consumers to purchase from them.

They're very particular with whom they spend their money with, so you have to have some proof or experience with the individual, or at the very least no proof of any unsavory behavior.

When you are promoting digital products in particular, you want to not only let your potential buyers know about the front-end product, but also any upsells that are available in the funnel.

Upsells are going to be important to the consumer because it helps them figure out which parts of the launch they need or want ahead of time, so they can budget accordingly.

If you are able to tell them ahead of time what each level of the launch includes, they may want to purchase the front end and the third upsell, but bypass the second one because they don't have the budget for it.

You may earn more by having them purchase the third upsell with the front end, but if you don't tell them what that third upsell is, they may go ahead and buy the second one, not knowing that the third one would have been an option or that it would meet their needs better.